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Red Bull

Giving wings to people and ideas since 1987

In the 1980’s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

The company beyond the can
What drives us
Chasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create:


Discover your strengths

Wingfinder is an assessment that focuses on your strengths, and gives you the tools and coaching to be even better.

Launch Wingfinder

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