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Our LocationsUnited States
Red Bull launched in the USA in 1996, 9 years after the first can of Red Bull was sold in Austria in 1987. This created the launch of what was a whole new product category - Energy Drinks.
GLOBAL REACH
175You can find Red Bull in over 175 countries worldwide
PEOPLE
21,000Red Bull employs over 21,000 people around the globe
CANS
14 BillionIn 2025, Red Bull sold over 14 billion cans
Office SpotlightOur offices
Santa Monica

Red Bull North America is headquartered in sunny Santa Monica, an energetic coastal city in the heart of Los Angeles County. Our three unique HQ offices are on the same block, easily accessible by foot, bike, car, or train (yes, LA has trains), and neighbor some of the most recognizable household brands in entertainment, tech, and consumer goods. In addition to the Red Bull North America headquarters in Santa Monica, we have 12 other offices located throughout the US, home to our regional Sales, Distribution, and Marketing teams.

Workplace

Our workplaces reflect the brand culture: creative spaces that stimulate collaboration and innovation; offices designed to promote focus and concentration; fully connected meeting rooms that enable seamless communication with our colleagues in the office, across the US and around the world; two gyms and a cafe that support our daily lives and communal areas where we come together to socialize and celebrate.

Our PeopleRed Bull USA Teams

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