"Musketeers" have always been the main volume contributors, trial generators and sparks for creating kindred spirits in the On Premise environment, such as bars, restaurants, events, clubs, and hospitality. As the face of the brand and the indispensable consultant to their On Premise territory, they are responsible for driving both the current and future distribution and sales of our product portfolio in key accounts. Musketeers plan, develop and execute measures to intensify consumption in existing On Premise locations and identify opportunities to win and activate Key Accounts in new On Premise playgrounds.
Areas that play to your strengths
All the responsibilities we'll trust you with:
Establish and nurture relationships with key influencers, industry players, and business partners (including, but not limited to, outlet owners/managers, buyers, F&B managers, bar staff, distribution partners, etc.)
Build affinity and understanding of the Red Bull brand and products within your network.
Be seen as the credible, reliable, and knowledgeable face of Red Bull in the On Premise.
Deliver excellence with Red Bull's premium brand image in all activities and execution.
Know your national account landscape like the back of your hand.
Develop local customer strategies in alignment with the national business strategy and implement innovative measures to achieve your goals.
Align with HQ on international key accounts.
Master the On Premise universe by staying on the cutting edge of industry knowledge, trends, and new opportunities (accounts, occasions, consumers).
Establish P&L for each key account in line with the national strategy and manage internal and external resources (materials, tools, budget) accordingly.
Collaborate with internal (other departments) and external stakeholders (decision makers and influencers within key accounts, DP partners, wholesalers, beverage industry) to leverage business success.
Build and maintain long-lasting collaborations with key stakeholders.
Negotiate win/win partnership agreements that add value to both the Red Bull business and customers' businesses.
Leverage your impressive communication, sales, and marketing ability to keep Red Bull number one in the On Premise.
Drive and expand the business by identifying the right sales and marketing occasions at which Red Bull should be present (brand, product).
Turn insights into impactful programs to drive sales and leverage Red Bull's brand image.
Your areas of knowledge and expertise
that matter most for this role:
- Bacc. degree preferred.
- Previous experience and an expansive network in the hospitality and/or FMCG industry preferred.
- Self-motivated and able to work independently in a high-energy, fast-paced, field-based environment.
- Strategic and innovative commercial awareness and acumen (understanding of sales and finance processes).
- Strong planning, prioritization, and organizational ability.
- Ability to think and act like an entrepreneur.
- Self-aware and able to adapt communication, presentation, and professional appearance according to the audience and the scene.
- Ability to work flexible hours (including nights and weekends).
- Driving license B category.
- Proficiency in MS Office (PowerPoint, Excel, Word).
- Proficiency in English.
- Travel 0-10%
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- Type any country, city, state...
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