Red Bull UK

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Red Bull launched in the UK market in 1993, 6 years after the first can of Red Bull was sold in Austria in 1987. This created the launch of what was a whole new product category - Energy Drinks.

Today, Red Bull operates within 172 countries selling over 9.8 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. The Red Bull UK team is made up of dynamic, creative individuals working together to grow the brand, deliver great products and experiences, Giving Wings to People and Ideas.



Our UK headquarters is located in Covent Garden, the heart of London’s famous theatre and entertainment area. Originally an industrial warehouse, the building has been re-designed to inspire, challenge and enable our teams to Give Wings to People and Ideas. Part of this re-design includes the creation of a unique event space that connects change makers, thought leaders, brands, athletes, and musicians from across the UK through a wide range of educational activities, workshops and experiences. In addition to our teams based in London, Field Sales (Off- and On-Premise) and Field Marketing teams work across the UK, responsible for implementing the strategy locally. There are also many part-time opportunities for students.

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Our workplaces reflect the brand culture: creative spaces that stimulate collaboration and interaction; offices designed to promote focus and concentration; fully connected meeting rooms that enable seamless communication with our colleagues in the office, across the UK and around the world; facilities that support our daily lives and communal areas where we come together to socialise and celebrate.


Giving Wings to People and Ideas

Showcasing our local heroes, events and projects

Local Projects

The World of Red Bull is filled with adventure, culture, sports, and innovation. Everything Red Bull does is localised, unique, and delivers on the mission to Give Wings to People and Ideas.

Local Heroes

We team up with British athletes and artists to help them hone their talents, achieve their goals, support their communities, entertain and inspire others and constantly innovate, moving their discipline forward.

Local Events

Our events enable once-in-a-lifetime experiences where the participants are heroes of the day!


You’ll find us in over 172 countries


Join the team in the UK

Red Bull athlete Sasha DiGiulian with headband is smiling
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