Producer (Gaming)
Red Bull UK is currently recruiting for a Producer (Gaming) to be based in Central London, UK.
In this role, you will lead ideation, development, production, and strategic direction of content across Gaming. With a strong editorial vision and an audience-first mindset, you will grow brand love by creating authentic, innovative, and culturally relevant content that aligns with Red Bull’s Gaming marketing strategy. You will design and deliver a compelling, year-round content plan informed by your understanding of the audience and the evolving media landscape — driving reach, relevance, and cultural impact for Red Bull.
Areas that play to your strengths
All the responsibilities we'll trust you with:
You will drive the creation of innovative, differentiated content that builds brand credibility and visibility across owned, managed, and third-party platforms.
You will contribute to the growth of Red Bull’s UK media footprint through culturally resonant formats and storytelling that engages new and existing audiences.
You will apply analytical learnings and insight to shape content development and optimise creative performance, driven by brand principles.
You will translate marketing objectives into impactful, audience-first content with clear KPIs and measurable outcomes.
You will work closely with internal and external talent and teams, to unlock creative potential and ensure aligned execution.
You will manage budgets across a range of productions, balancing creative ambition with operational discipline.
You will identify and develop new content formats, production methods, and creative opportunities that elevate Red Bull UK’s presence across Gaming.
You will develop and maintain a forward-looking content slate that complements existing formats and evolves with audience needs and cultural shifts, backed by a clear vision for where we could and should go, bringing ‘gaming’ to a broader audience in an authentic and credible way.
Your areas of knowledge and expertise
that matter most for this role:
- You have an understanding and passion for Red Bull’s brand, cultural influence and tone of voice in Gaming.
- You have a proven track record of creative leadership, from ideation and development through to greenlighting, production and delivery across non-live and live formats.
- Specifically you offer extensive, demonstrable experience producing for YouTube, with a robust understanding of vertical platform optimisation (e.g. TikTok, Instagram), a sharp platform insight and a healthy appreciation for channel management.
- You are skilled at working with talent, and production teams with a collaborative, talent-friendly approach and clear, effective stakeholder communication.
- You are confident in using data and insight to inform creative decisions, evolve strategy and drive measurable audience impact.
- You can translate objectives into audience-first content that delivers both cultural relevance and commercial value.
- You are an effective communicator and natural pitch leader, able to inspire creative teams and secure buy-in from internal and external stakeholders.
- You are highly organised, solutions-focused and entrepreneurial, thriving in fast-paced, collaborative environments and taking initiative with energy and drive.
- Travel 20-30%
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