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Culture Marketing Manager

London, United Kingdom

Red Bull UK is recruiting for a Culture Marketing Manager to be based in London, UK.

The Red Bull Culture Marketing team builds brand relevance through the execution of programs that give wings to creative communities focused in the playgrounds of music, dance, art, and social innovation. As the Culture Marketing Manager, you will own and manage the culture marketing activity, primarily in the field of music. You will guide the development and execution of innovative marketing projects with the purpose of reaching consumers in the UK and growing the consumption of Red Bull Energy Drink. Through events, artists, and opinion leaders, you will build local and national brand affinity while paying into Red Bull's global strategies. This role will work closely with our communications, content and social media teams to earn coverage through 3rd party media and social channels as well as create content and drive reach through Red Bull’s owned and managed media channels.

Areas that play to your strengths

All the responsibilities we'll trust you with:

Related to this position


Your areas of knowledge and expertise

that matter most for this role:

  • Previous experience working in a music or culture marketing role, with a focus on project management, event production and talent management.
  • Experience in dealing with artists and related entities (labels, management, etc.)
  • Strong people management skills, working with a team of specialists, leading external agencies/freelancers.
  • Proven track record in event production delivering live music, experiential and other culture-related events.
  • Knowledge of and experience with identifying several culture trends and scenes on a regional and national level
  • Excellent relationship building skills. Well-connected in different culture scenes and environments.
  • Knowledge of marketing communications and storytelling with an emphasis on content in the digital and social media landscape
  • An understanding of brands & how they operate.
  • A passion for music, live events, marketing and media.
  • Strategic thinker who uses initiative and takes ownership of projects.
  • Creative mind with a track record of putting new ideas into practice and assessing results
  • Organised and adaptable.
  • Experience in commercial negotiation and contracts.
  • Strong affinity with the brand.
  • We value experience and attitude over formal education.
  • Fluent in written and spoken English.
  • Travel 20-30%

LondonEngland, United Kingdom

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Got what it takes?

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

Culture Marketing Manager


Looking for something else?

Red Bull

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In the 1980’s Dietrich Mateschitz developed a formula known as the Red Bull Energy Drink. This was not only the launch of a completely new product, in fact it was the birth of a totally new product category.

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