Working as part of a centralized team of YouTube specialists in Salzburg, Austria, you'll help shape and develop content that is designed to succeed on the platform. By combining data, audience insights, and creative thinking, you'll identify opportunities, strengthen storytelling, and transform ideas into compelling YouTube-first concepts.
With a meticulous approach to content development, you'll blend creativity, editorial instinct, and innovation with a deep understanding of the ever-evolving creator ecosystem. Alongside teams across the business, you'll contribute to content that resonates with audiences, drives organic growth, and elevates performance across Red Bull's global YouTube network.

At the heart of this role is the development of authentic, high-impact YouTube content that connects with audiences around the world. Drawing upon a strong understanding of storytelling, audience behaviour, video packaging, titles, and thumbnails, you'll help shape content that stands apart from traditional formats and drives channel growth.

From early-stage ideas through to developed concepts, you'll work across a wide range of Red Bull projects, ensuring stories are built with YouTube audiences in mind from the very beginning.

Creativity and innovation are essential to success in this position. Together with the team, you'll generate original content concepts and scalable formats with the potential to reach audiences worldwide.

Whether building ideas from scratch or reimagining existing projects, your focus will be on developing bold, entertaining and platform-native concepts that create impact across the Red Bull ecosystem.

Sharing YouTube best practices across markets will be a key part of your role. Through workshops, training sessions, and regular collaboration with creators, athletes, and teams, you'll help elevate content performance and strengthen YouTube expertise across the business.

By translating platform insights into practical recommendations, you'll support stakeholders in creating more effective content and continuously improving their understanding of YouTube development.

Close collaboration with Red Bull's global network of channels will be a key part of the role. By sharing expertise in scripting, creative development, titling, editing and production, you'll help maximise content performance and audience engagement.

Beyond project support, you'll build strong relationships with stakeholders across markets, acting as a trusted partner in the pursuit of world-class YouTube content.

Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.