SalesFull-time
Trade Marketing Channel Manager
Cairo, Egypt

The Trade Marketing Channel Manager is responsible for the development and coordination of the trade marketing and insights activities to maximize the potential of the Red Bull brand in the trade whilst maintaining the brand personality and values. This includes all means of communication (internal, trade and shopper), internal coordination between marketing and sales, POS development and implementation, Category Management projects, trial activities and sales analysis to generate insight.

ResponsibilitiesAreas that play to your strengths

All the responsibilities we'll trust you with:

Travel 10-20
Trade Marketing Management
  • Assist in the development of trade marketing strategies, utilizing trade and marketing experience to recommend best trade-led activities.

  • Recommend and support trade activity proposals with commercial backing, pushing the brand guidelines whilst protecting the brand image.

  • Create and develop all channels of communication that contribute to the timely execution of Red Bull initiatives at internal, trade or shopper level.

Alignment & Coordination of Sales & Marketing Activities
  • Through personal and electronic communication -- educate, orientate, and utilize the brand team to deliver through the line activity in store.

  • Exchange ideas between Marketing and Sales departments pro-actively and challenge traditions.

  • Establish an internal network with all departments necessary for efficient working - Communications, Brand, Sales, Logistics, Finance.

  • Define the Perfect Store by channel for your market using the International Model marketing activity.

  • Support the alignment across customers and channels in regard to trade marketing activities.

POS Tools Implementation & Development
  • Ensure global POS toolkit is used effectively in order to: adhere to brand guidelines and appropriately represents the brand (e.g. creative and innovative); meet country needs and objectives by being financially viable; ensure national POS is developed only when international material is not appropriate, and a clear commercial benefit is recognized.

Business Insights
  • Identify opportunities and challenges. Quantify the opportunities.

  • Sales development analysis (by customer, by channel, by distribution point, etc.)

  • Customer performance in all sales fundamentals.

  • Channel specific strategies and tools/tactics (Retail, Impulse, C&C, etc.)

  • Promotional evaluation.

Category Management
  • Run Category Management projects with the identified top customers.

  • Build relationships with the identified top customers.

  • Attend face to face meetings with the customer to present and work with them to improve the performance of the category in their stores.

  • Interpret the available data and shopper insight to come up with a tailored action plan that will grow category turnover with that customer.

  • For non-top customers provide initiatives and support to Key Account Managers, so they are able to implement them themselves.

Experience
Your areas of knowledge and expertiseWhat matters most for this role:
  • 5+ years of experience in trade marketing, sales, or category management.
  • FMCG background is a must, beverage industry is a plus.
  • Strong market planning and analytical skills.
  • Strong budget tracking and management skills.
  • Excellent interpersonal & communication skills.
  • Excellent problem-solving abilities.
  • Ability to work collaboratively in a team.
  • Proactive, innovative, and able to challenge traditional approaches.
JOIN THE TEAMGot what it takes?In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
Apply NowShare
RELATED OPPORTUNITIESLooking for something else?
What drives usChasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create

Meaning

Find your meaning, play to your strengths and create work, tools and experiences that make a meaningful difference.

Freedom & Responsibility

Take real responsibility for yourself and your work, with the freedom to think big, choose your approach and make meaningful things happen.

Mastery

Love life, love work and challenge yourself to turn your talents into strengths, sharpen your skills and keep raising the bar.

Red Bull CompanyGiving wiiings to people & ideas since 1987
Explore Company
Got questions?
Jobs FAQ
How can I get a job at Red Bull?

Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.

How does the application process work?

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Can I use Artificial Intelligence (AI) in the recruitment process?

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!

How long does it take to hear back from Red Bull?

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

What can I expect in a job interview?

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.

From the world of Red Bull
Trade Marketing Channel Manager
Apply Now

Share