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The Original Red Bull
MarketingFull-timePermanent
Sr. Manager, Sports Marketing
Atlanta, United States
Red Bull North America

The Sr. Sports Marketing Manager (SSMM) drives the development and leads the execution of Sports Marketing initiatives across the Southeast Region (FL, GA, NC, SC, TN, AR, LA, MS, AL). Through events, athletes, the SSMM builds local and regional brand affinity while paying into Red Bull's relevant global and national strategies.

ResponsibilitiesAreas that play to your strengths

All the responsibilities we'll trust you with:

Travel 30-40Benefits Eligible
ATHLETES AND INFLUENCERS

Establish a rich network in regional sports scenes to maintain awareness of latest sports trends and scenes.

Identify locally relevant athletes' stories and help create opportunities to amplify their reach within the region and nationally.

With Athlete Marketing Managers and the National Athlete Marketing team, identify, develop and build relationships with local athlete talent.

EVENT INITIATIVES & PROJECTS

Influence and contribute to the annual Region Sports Marketing Business Plan.

Lead the project management and execution of local Red Bull Sports Marketing events.

Use knowledge of local sports scenes and sports landscape to inform development of new event concepts.

Oversee regional Sports Marketing resources to maximize the impact of local events.

Support Athlete and Event Marketing Managers with accomplishing athlete projects and sport events.

GAMING

Work with Gaming team colleagues to identify opportunities in the region to reach the gaming consumer and bring the brand to life through gaming events, players, and the community.

Build a network in the gaming communities to build relevance and frequency of touchpoints with the gamer following national strategies.

COLLABORATION & DISCOVERY

Lead and partner with Sales, Event Logistics, and Event and Athlete Marketing Managers to ensure quality planning all Sports Marketing activities in the region.

Identify relevant branded and non-branded sports content and stories for our owned and shared media channels.

PEOPLE MANAGEMENT

Find and hire the right people to lead regional Sports Marketing projects.

Manage direct reports towards annual regional goals.

Promote a culture by focusing on individual, strengths-based development.

Identify and train employees for succession opportunities.

Provide direct and productive feedback to help maintain quality performance.

Create a culture that rewards effort and execution following Red Bull's values.

Experience
Your areas of knowledge and expertiseThis matter most for this role:
  • 8+ years of experience in Marketing with a focus on sports, athletes, and consumers.
  • Experience & knowledge managing Events, Athlete, Team partnerships and NIL; including negotiation, contract management, and activation planning.
  • An understanding of traditional and non-traditional brand marketing strategies.
  • A history of taking ideas from conceptual ideation to execution.
  • Experience with identifying different sports trends and scenes on a regional and national level.
  • Experience managing complex budgets, agency/vendor partners, and resource allocation across multiple projects or markets.
  • Experience leading teams, managing direct reports, and developing talent across multiple markets or functions.
  • Strong understanding of mainstream, emerging, and local sports cultures, with the ability to identify relevant trends, communities, talent, and storytelling opportunities with an emphasis on content.
JOIN THE TEAMGot what it takes?In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
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This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa. The base salary range for this position is $115,200- $172,800 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified. Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location). Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
LocationWhere you'll be based

Red Bull USA operates from its office in Santa Monica, where dynamic and creative teams work together to grow the brand and Give Wings to People and Ideas. From Santa Monica, teams bring Red Bull to life across the USA through local initiatives, consumer experiences, partnerships, and events.

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RELATED OPPORTUNITIESLooking for something else?
What drives usChasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create

Meaning

Find your meaning, play to your strengths and create work, tools and experiences that make a meaningful difference.

Freedom & Responsibility

Take real responsibility for yourself and your work, with the freedom to think big, choose your approach and make meaningful things happen.

Mastery

Love life, love work and challenge yourself to turn your talents into strengths, sharpen your skills and keep raising the bar.

Red Bull CompanyGiving wiiings to people & ideas since 1987
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Jobs FAQ
How can I get a job at Red Bull?

Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.

How does the application process work?

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Can I use Artificial Intelligence (AI) in the recruitment process?

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!

How long does it take to hear back from Red Bull?

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

What can I expect in a job interview?

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.

From the world of Red Bull
Sr. Manager, Sports Marketing
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