Sr. Manager, Culture Marketing

Marketing

Full-time

Permanent

Santa Monica, United States

Red Bull North America

The Culture Marketing team is dedicated to building brand relevance by executing programs that foster creativity within communities focused on music, dance, art, and social innovation. The Culture Marketing Manager will support and lead the development and execution of culture-focused marketing projects within their region. Through events, artists, and influencers, the Manager will build local and regional brand affinity while aligning with global strategies. This role includes planning, executing, and managing projects that create strong connections between the brand and the creative community, reporting directly to the Director of Marketing.

Responsibilities

Areas that play to your strengths

All the responsibilities we'll trust you with:

Travel 40-50

Benefits Eligible

PLANNING & COLLABORATION

Identify regional opportunities in Culture Marketing and contribute to business planning.

Lead or support the development and implementation of region marketing activations, ensuring alignment with brand strategy.

Be the expert on local cultural trends, understanding what is relevant within local communities.

Collaborate with cross-functional teams (sales, event logistics, media network, field marketing) to ensure seamless event execution.

Assist in the development of creative concepts and communication tools for stakeholder engagement.

EVENTS & PROJECTS

Oversee or support the execution of the annual Culture Marketing business plan, including Red Bull titled and 3rd party events.

Ensure events are executed on time, on budget, and in alignment with brand standards.

Participate in project kick-offs, post-mortem evaluations, and recaps to define and evaluate success.

Collaborate with Brand, Media Network and Partnership teams to identify opportunities to amplify events and projects.

Develop and execute below-the-line marketing strategies to support event goals.

ARTISTS & INFLUENCERS

Establish and maintain strong relationships with local artists, opinion leaders, and influencers to amplify brand presence and product trial.

Identify locally relevant artist stories and cultural moments that align with the brand's values.

Build and nurture a rich network within the local cultural scene to stay on top of emerging trends and key players.

PEOPLE & RESOURCE MANAGEMENT

Lead or assist in managing resources to ensure the successful delivery of all projects, events, and marketing initiatives.

Manage the budget for regional culture marketing programs, ensuring cost efficiency and project ROI.

Experience

Your areas of knowledge and expertise

This matter most for this role:

3-5+ years of experience in marketing, with a focus on lifestyle, experiential, and culture-related marketing.
Strong understanding of both traditional and non-traditional brand marketing strategies.
Event production experience for live music and other culture-related events.
Proven experience managing projects from concept through to execution, including budget management.
Knowledge of regional and national cultural trends and scenes.
Excellent collaboration, communication, and project management skills.
A demonstrated ability to work in creative, fast-paced environments with multiple stakeholders.

JOIN THE TEAM

Got what it takes?

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

Apply Now

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa. The base salary range for this position is $85,600 - $128,400 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified. Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location). Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law. We will consider for employment all qualified Applicants, including those with Criminal Histories, in a manner consistent with the requirements of applicable state and local laws, including the City of Los Angeles’ Fair Chance Initiative for Hiring Ordinance.

Location

Where you'll be based

Red Bull USA operates from its office in Santa Monica, where dynamic and creative teams work together to grow the brand and Give Wings to People and Ideas. From Santa Monica, teams bring Red Bull to life across the USA through local initiatives, consumer experiences, partnerships, and events.

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What drives us

Chasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create

Meaning

Find your meaning, play to your strengths and create work, tools and experiences that make a meaningful difference.

Freedom & Responsibility

Take real responsibility for yourself and your work, with the freedom to think big, choose your approach and make meaningful things happen.

Mastery

Love life, love work and challenge yourself to turn your talents into strengths, sharpen your skills and keep raising the bar.

Red Bull Company

Giving wiiings to people & ideas since 1987

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Got questions?

Jobs FAQ

How can I get a job at Red Bull?

Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.

How does the application process work?

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Can I use Artificial Intelligence (AI) in the recruitment process?

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!

How long does it take to hear back from Red Bull?

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

What can I expect in a job interview?

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.

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