Redefine the development and execution of strategic partnership programs in North America, driving revenue growth and business impact across multiple lines of business.
Drive annual business plan objectives through the creation of integrated partnership solutions, including co-branded content, live events, social campaigns, and experiential programs that deliver partner objectives and audience growth.
Develop business cases, financial analyses, and commercial frameworks to evaluate new partnership opportunities, leading negotiations in collaboration with Legal and key stakeholders.
Develop strategic relationships with high-level decision makers across key categories ranging from Automotive, Consumer Electronics, Footwear/Apparel and other endemic and non-endemic brands.
Partner with cross-functional Marketing and Media teams to identify, evaluate, and commercialize new revenue opportunities.
Manage internal workflow processes with internal teams to maximize business opportunities.
Identify and secure new strategic partnership opportunities that drive revenue growth, expand market presence, and advance long-term business objectives.
Influence senior internal and external stakeholders, providing strategic recommendations based on market trends, partnership performance, and commercial opportunities.