Lead the social media strategy for Red Bull UK Brand & Product, ensuring activity supports wider marketing objectives, brand campaigns and commercial priorities.
Translate brand and product plans into engaging, social-first content that brings product launches, key moments and campaigns to life.
Partner with Brand, Product, Culture Marketing, Media Network and Insights teams to identify opportunities, amplify activity and deliver impact with consumers.
Red Bull UK is currently recruiting for a Social Media Manager (Brand & Product) to be based in London, UK.
You are an internet obsessive that lives and breathes digital culture. You bring a deep understanding of how to craft content, deliver a message and grow channels to attract audiences on a huge scale. You will be a key pillar in our world-leading social media team; responsible for maximising Red Bull’s online reach in the UK. You will develop creative and innovative ideas that drive viewership and engagement with millions of users every single day.
The performance you will deliver is crucial to Red Bull winning the hearts and minds of UK consumers, encouraging them to make Red Bull their energy drink of choice. Your focus will be to communicate about our brand campaigns, product launches and portfolio of energy drinks via social media.
You are confident working on a range of platforms, with a deep understanding of internet culture, social media analytics and how to go viral. You are as comfortable presenting a strategic vision to senior stakeholders, as you are producing social media content that will travel. You will be on the lookout for new channel and project opportunities, using your influence to take advantage of these and ensure Red Bull continues to grow its social media presence in the UK.
In short – you will deliver career-defining social media impact.
Every application is reviewed by a member of our recruitment team. We take a people-first approach to hiring, ensuring that every application receives thoughtful consideration.
All the responsibilities we'll trust you with:
Drive the growth of Red Bull UK's owned social channels, increasing reach, engagement, followers and organic video views across key platforms.
Develop platform-specific content strategies and use audience insights, trends and performance data to optimise content and accelerate growth.
Stay ahead of digital culture, platform developments and consumer behaviours to identify new opportunities for engagement and visibility.
Act as the guardian of Red Bull UK's social media presence, ensuring all content aligns with brand guidelines, tone of voice and creative standards.
Maintain high editorial and creative standards across all social content, campaigns and partnerships, ensuring consistency and accuracy.
Provide guidance, best practice and quality control to internal stakeholders and external partners, ensuring content is optimised for every platform.
Manage social media budgets effectively, ensuring investment supports strategic priorities and delivers maximum impact.
Lead relationships with agencies, creators and production partners, driving strong collaboration and best-in-class creative output.
Support team and partner development through clear briefing, regular feedback and effective performance management.
Lead the development of innovative social content concepts and campaigns that drive engagement, conversation and brand affinity.
Manage projects from ideation through to execution, ensuring delivery against agreed timelines, objectives and budgets.
Track performance, report on results and turn insights into actionable recommendations that strengthen future activity.
Develop digital mechanics that engage consumers with a campaign message, either on Red Bull’s website or third party apps and platforms such as Strava.
Deliver innovative, best-in-practice consumer journeys that maximise campaign engagement.
Oversee the build and management of website content for brand campaigns, product launches and product pages.
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Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.
Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.
Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!
Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.
During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.