Ensures Red Bull Australia is engaging its key target audiences across the top of the funnel – our local and global social media channels (
Instagram ,YouTube ,TikTok ,Discord andTwitch ), driving conversion down to the funnel to Owned Platforms (RedBull.COM, Red Bull TV) directly or indirectlyEnsures consistent, brand-adherent, local, and inclusive tone of voice; drives emotional reactions as an expert storyteller focused on Australian athletes, projects and events
Develops and implements social strategy based on global guidance and coordination with platform partners, leading social data analysis efforts and leveraging insights to drive decisions and inform strategy across platforms
Collaboratively leads strategy development and implementation of new channels and features (i.e. Instagram Broadcast Channels)
Defines and grows social reach via creator and partner program, ensuring that we bring new storytelling talent into our network and open new audience potentials by working closely with Red Bull Media Network Communications and Creator team counterparts
In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 22,000 people in over 178 countries, selling over 14 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.
The Red Bull Australia Social Media Manager (managed channels) leads strategy and oversees execution of day-to-day programming of managed (TikTok, Instagram, YouTube, X, Discord) channels. This person will be tasked with translating the world of Red Bull to our social media channels, while navigating platform changes, strategic shifts, and making data-driven decisions with the goal of reaching millions of Australian consumers. This role is responsible for attracting and engaging our key audiences across the marketing funnel by contributing to the growth and maintenance of audiences – reach, frequency, and length of interaction across all platforms, by ensuring the right content is published at the right time on the right outlet. This role contributes to optimising channel performance and experience through content scheduling, featuring, customised functionalities and smooth consumer journeys, while increasing awareness, relevance, and an engaged community that follows the Red Bull brand and its content offering. You will understand how to analyse and interpret insights and apply them to the associated programming strategies.
Your primary objective and challenge is to stay top of mind with entry-point Australian consumers, while innovating ways to attract new ones. You will be an expert and strategist for Red Bull Media Network, identifying and articulating the most impactful opportunities and approach to Red Bull’s media properties.
All the responsibilities we'll trust you with:
Analyses baseline performance of Red Bull Australia’s owned and managed channels using proprietary (Red Bull Performance Dashboard) and 3rd party tools (Emplifi, Sprinklr, Instagram Dashboard, TikTok Dashboard, etc.) on a weekly, monthly, and quarterly basis
Leads content management processes, ensuring they are consistent for the Programming team. Ensures plans, schedules, and content are ingested, and activity is inputted across Managed into Media Planet/Airtable on a weekly basis; aiming for two weeks minimum of content planned
Defines assigned channel priorities based on local channel performance, Global channel performance and Global guidance
Builds consistent local cross-network programming plans, utilising local and Global programs to build awareness, relevance, content consumption and effective journeys around key moments and program releases
Briefs related content needs and contributes to Content briefs & builds and aligns on Activation plans with Communications, Sports Marketing, Brand Marketing, Field Marketing, etc.
Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.
Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.
Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!
Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.
During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.