Leads development and execution of the annual strategic business plan for assigned call points, aligning Red Bull and customer growth objectives.

Identifies and drives incremental sales, profit, and market share opportunities through customer-specific strategies, analytics, and long-term planning.

Serves as the primary business lead for the partnership at the account’s “Field Office” level, building senior-level relationships and influencing key customer stakeholders.

Develops fact-based customer presentations, business reviews, and strategic recommendations that address customer priorities while driving Red Bull objectives.

Partners with Category Management, Marketing, and Finance teams to deliver integrated customer solutions and flawless execution.

Negotiates annual programs, promotional calendars, initiatives utilizing the national Product offers and expanding the National Promotional calendar in a way that delivers mutual business growth.

Monitors business performance, identifies risks and opportunities, and develops action plans to achieve volume, revenue, and profitability targets.

Utilizes consumer, customer, and market insights to influence menu activations, merchandising, promotional, and operational strategies.

Ensures alignment between national strategy and field execution through collaboration with internal stakeholders, distributors, and customer teams.

Develops and maintains a comprehensive stakeholder engagement strategy across assigned call points.

Establishes and manages a clear relationship mapping and communication framework that connects customer decision-makers with appropriate Red Bull functional experts.

Builds trusted partnerships with key customer stakeholders to strengthen collaboration, drive alignment, and identify future growth opportunities.

Leads regular business reviews and performance updates with customer leadership, utilizing standardized reporting, scorecards, and insights.

Facilitates cross-functional collaboration between Red Bull and partner's teams to ensure consistent communication, execution excellence, and issue resolution.

Represents Red Bull in customer meetings, industry forums, and strategic planning sessions, serving as a credible and influential business partner.

Creates governance processes, tools, and reporting frameworks that drive accountability, transparency, and consistency across business units.

Champions a customer-first culture while balancing Red Bull's strategic priorities, commercial objectives, and long-term partnership goals.

Works closely with Red Bull Field teams to inform on programing taking place in market

Constructs annual Customer Marketing Plan and manages associated funds.

Thoroughly tracks and controls the budgets to secure alignment with the annual BP budgets.

Builds out marketing calendar with customer.

Works closely with account leader on forecast/planning for designated market annually and provide monthly updates.

Leverages customer, market, and consumer insights to identify growth opportunities, establish priorities, and develop strategic account plans.

Partners cross-functionally to evaluate the return on investment (ROI) of customer investments, including promotional materials, tactics, and communicates key learnings to internal stakeholders.

Leads post-promotion and program analysis to assess effectiveness, uncover actionable insights, and optimize future activation strategies.

Utilizes data sources and category insights, to strengthen business recommendations and drive data-led decision making.

Analyzes account performance, sales trends, and market dynamics to identify risks, opportunities, and actions that accelerate sustainable growth.

Develops fact-based business cases and customer recommendations that drive mutual growth, category leadership, and increased market share.

Conducts quarterly business reviews to update accounts on business, channel competition, and build plans based on market opportunities, etc.

Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition.

Provides Energy Insights that drive change in promotion, price, or display practices.

Routinely engages in activities to build relationships and ‘wire’ key accounts beyond buyer level.

Ability to work cross functionally internally to sell in and execute programs.

Ability to navigate complex account call structure with operators, agencies, and corporate call points.

Uses appropriate communication processes (i.e. Chain Alerts and/or others) to keep field informed of KA programs and initiatives.

Routinely visits DPs to ensure personal contact and open lines of communication.

Communicates regularly and works effectively with all the BU/HQ team. Leverages the input for marketing and finance experts to develop strong plans and conceptual sells to various call points within customer.

Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.