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SalesFull-timePermanent
Sales Activator
Winnipeg, Canada

The Sales Activator’s main priority is driving excellent trade execution throughout their market, in partnership with the local Distribution Partner.

Key responsibilities include: Executing long term sales drivers in key retail and impulse accounts, securing distribution of Red Bull in new accounts across all channels, implementation of merchandising standards; tracking and measuring KPI execution, and coordinating with local distribution partner to ensure flawless execution.

ResponsibilitiesAreas that play to your strengths

All the responsibilities we'll trust you with:

Travel 20-30Benefits Eligible
EXECUTION

Drive Red Bull Perfect Store conditions to Win vs Competition in the market.

Execute, with the DP, the opening of new accounts (REACH) to expand the number of rooftops buying directly from Red Bull.

Actively sell additional points of distribution (display) to improve the in-store presence of the Red Bull brand.

Actively encourages DPs to enroll independent accounts into the Volume Incentive Program (VIP), following up with a robust routine to ensure program compliance and growth.

Wired sell with the key regional strategic accounts to drive efficient promotional execution and in–store conditions.

PLANNING

Effectively plans their schedule to maximize time in stores with the greatest impact.

Consistently communicate with DP field personnel to guarantee alignment and focus on the daily/weekly/monthly priorities.

Initiates plans to drive KPI execution and maintain vertical accountability throughout the organization.

Plan, build, and lead relevant seasonal trade-blitzes to capture key peak volume opportunities.

CONSULTATIVE

Effectively leverage available data to drive insights to support selling story.

Acts as a trusted advisor to key customers in the market.

Communicates regularly and works cross functionally with both the internal team and the DP.

Be a credible contributor to the local full cell team.

Brings the brand to life by championing the World of Red Bull mentality and mindset.

Experience
Your areas of knowledge and expertiseThis matter most for this role:
  • Outstanding sales experience and track record in Consumer Goods industry (Beverage Preferred), +3 years. Distributor and Supplier experience preferred.
  • Ability to lead, manage and motivate distribution partners with experience, +3 years.
  • Strong communicator and motivator.
  • Excellent negotiator and influencer.
  • Clear and proven ability to develop and implement successful sales and trade marketing strategies.
  • Strong knowledge of consumer marketing principles.
  • Excellent communication skills, including presentation and training ability.
  • Able to work independently with responsibility, and be organized.
  • Experience with basic administrative programs, Windows, Word, PowerPoint, Excel.
  • University – Bachelor’s Degree preferred.
  • Valid Driver’s License with a clean motor vehicle record.
  • Fluent in English.
JOIN THE TEAMGot what it takes?In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
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Red Bull Canada is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion.
LocationWhere you'll be based

Red Bull Canada operates from offices in Toronto, Vancouver, and Montreal. Across these locations, dynamic and creative teams work together to grow the brand and Give Wings to People and Ideas. The offices provide inspiring spaces for collaboration, connection, and focus, while teams bring the Red Bull brand to life through local initiatives, consumer experiences, partnerships, and events across the country.

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RELATED OPPORTUNITIESLooking for something else?
What drives usChasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create

Meaning

Find your meaning, play to your strengths and create work, tools and experiences that make a meaningful difference.

Freedom & Responsibility

Take real responsibility for yourself and your work, with the freedom to think big, choose your approach and make meaningful things happen.

Mastery

Love life, love work and challenge yourself to turn your talents into strengths, sharpen your skills and keep raising the bar.

Red Bull CompanyGiving wiiings to people & ideas since 1987
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Got questions?
Jobs FAQ
How can I get a job at Red Bull?

Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.

How does the application process work?

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Can I use Artificial Intelligence (AI) in the recruitment process?

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!

How long does it take to hear back from Red Bull?

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

What can I expect in a job interview?

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.

From the world of Red Bull
Sales Activator
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