In this role, you'll shape and drive Red Bull's global Route-to-Market (RTM) strategy across both On Premise and Off Premise channels, ensuring world-class distribution and execution. By combining commercial expertise, strategic thinking, and data-driven insights, you'll identify opportunities to optimize customer coverage, distribution models, and execution effectiveness across markets.

As Red Bull's global RTM expert, you'll partner with senior leaders, regional teams, and cross-functional stakeholders to translate strategy into measurable business impact.

In addition, you'll lead the digital transformation of RTM capabilities, driving omnichannel initiatives, eB2B growth, and the adoption of digital tools that enhance planning, execution, and commercial excellence worldwide.

You'll develop and implement global RTM strategies across On Premise and Off Premise channels. By translating global commercial priorities into scalable and locally relevant RTM solutions, you'll help ensure consistent execution across markets.

You'll also identify opportunities to improve distribution, availability, customer coverage, and overall RTM efficiency.

You'll lead global discussions and senior leadership forums focused on distribution, coverage, and commercial effectiveness. Through compelling analyses, strategic recommendations, and clear decision-making materials, you'll support key business discussions and outcomes.

In close partnership with stakeholders, you'll drive alignment and ensure agreed priorities and initiatives are successfully implemented.

You'll create differentiated RTM approaches tailored to channels, customer groups, occasions, market maturity, and business segments. Focusing on customer coverage models, outlet prioritization, sales approaches, distributor strategies, and execution standards, you'll unlock new growth opportunities across the business.

You'll also establish scalable frameworks and best practices that accelerate growth across both On Premise and Off Premise environments.

You'll increase the adoption of digital tools, automation, and data-driven decision-making across RTM planning and execution. In addition, you'll design and drive omnichannel RTM initiatives that leverage both internal and external solutions while accelerating Red Bull's eB2B business.

Working closely with Data, IT, and commercial teams, you'll help scale digitally enabled RTM capabilities globally.

You'll identify and share RTM best practices, benchmarks, and successful market approaches across regions. Through the development of practical frameworks, toolkits, and guidelines, you'll support effective local implementation and long-term success.

You'll also strengthen capabilities in distribution management, RTM strategy, and modern digital ways of working throughout the organization.

You'll collaborate with Global Sales, Marketing, Finance, Operations, Supply Chain, Data teams, regional stakeholders, and local markets to drive business impact. By ensuring RTM priorities remain aligned with broader commercial, customer, and execution objectives, you'll help maximize effectiveness across the organization.

By leveraging strong influencing skills, you'll successfully drive progress and outcomes within a matrix environment, even without direct authority.

Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.