• Share global and national Red Bull strategies, objectives and philosophies with the field and establish and implement the CASA Field Marketing strategy.

• Set clear goals for FMMs and FMSs across Consumer Collecting, Playgrounds (3rd-party events) and Culture initiatives to ensure accountability for their key marketing deliverables.

• Ensure a top-notch understanding of the consumer and the market environment in every field, which forms the basis for local Field Marketing idea generation and execution.

• Support the Field Marketing team on every campaign as needed.

• Work in conjunction with the Sales team to build mental availability hand in hand with physical availability within On Premise, Off Premise and New Business environments, ensuring the product is within arm’s reach through Field activities.

• Drive relevance across a variety of consumption occasions and moments of need through tailored messaging, amplification of occasion campaigns and activation of the right big moments in the region.

• Lead the Consumer Collecting strategy, ensuring the Student Marketing program is effective in reaching consumers, driving consumption and brand love among our core target group, and inspiring creative ideas from within the programs.

• Support Field Marketing teams with clear expectations and guidelines for achieving targets and other sampling and seeding goals, including coaching on how these should be effectively communicated to Student Marketeers.

• Conduct frequent analysis of program deliverables and be agile in making necessary adjustments and program steering on a monthly basis, in consultation with the Field Marketing team.

• Coach Field Marketing and Student Marketeers on best-in-class sampling and seeding communication, including interactions with different types of consumers, natural and personalized product communication, smart sampling and crisis communication.

• Create and support local key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape, with a focus on connecting with local communities.

• Ensure that every consumer experience with the brand is a positive one through attention to detail and premium execution at events and across all other Field Marketing activities.

• Maintain and inspire your team to build a top-notch network and sustainable relationships with key influencers across the region and countries, including local authorities, local sports and cultural opinion leaders relevant to our target, entrepreneurial and start-up communities, and media outlets (TV, radio, print, digital and social media).

• Support the Field team to ensure Student Marketeers are true Red Bull representatives and a visible face of the brand. They are accountable for ensuring that the Student Marketeer team approaches consumers in a natural and unforced way to communicate product benefits and functionality and drive trial by supplying consumers with the product on relevant occasions, gaining consumer understanding and increasing the probability of repurchase.

• Support the Field team in guiding and supporting Student Marketeers to drive Red Bull trial, increase brand awareness and foster a positive product and brand perception within their respective universities.

• Responsible for smart and efficient budget management of both sampling and university programs, while finding ways to optimize expenditure.

• Work closely with the Finance team to ensure timely and efficient budget management with a CASA view and coach regional teams on effective budgeting principles.

• Work closely with the Operations team to manage branded fleet and tools, and ensure adequate efficiencies with the state teams.

• Lead and encourage strong reporting and manager coaching within Red Bull University, as well as maintain your own top-notch community management.

• Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring.

• Source, hire and train FMMs and FMSs who fit the brand, have a Red Bull attitude and perfectly fit the field scenes. Support the FMMs and FMSs in keeping the Consumer Collecting structure complete.

• Provide ongoing coaching and support to ensure the Field Marketing team achieves its deliverables.

• Build the annual objectives for each Field Marketing team member and conduct ongoing, mid-year and end-of-year performance evaluations.

• Regularly assess and identify the development needs of the Field teams and work together with HR to make it happen.

• Identify and nurture key talent for potential Space-to-Shine opportunities.

• Support the Field Marketing team in managing their budgets and be accountable for budgetary authorization and other national administrative tasks.

• Implement and uphold the international recruitment, onboarding and training modules for global consistency, working closely with HR for local compliance.

• Identify ways to improve the effectiveness of recruitment campaigns by identifying new digital spaces and social media initiatives to attract the best candidates.

• Be responsible for planning and executing annual conferences for Field Marketing and Student Marketeers that are exciting and built with a strong learning design framework.

• Uphold a clean logistical system for warehousing and infrastructure to ensure that the right tools and management are in place to support local needs and ensure a premium appearance.

• Build smart and mutually beneficial partnerships by working with other brands, organizations and networks that bring added value, such as expertise, networks, goods, budget or facilities.

• Deliver the annual approved business plan for all Field Marketing regions and achieve agreed individual objectives.

• Demonstrate seamless communication flow between the CASA Marketing team and Field teams.

• Stay on or under budget and identify cost-saving opportunities where possible.

• Lead and execute events and programs related to culture. Align with HQ initiatives.

• Guide the FMMs on which platforms best suit the country’s needs and provide guidance on new, locally relevant ideas.

Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.