Manages sales funnel of current and targeted Regional Fitness Key Account parnters.
Build relationships and incentive programs with Regional Fitness distributors to drive growth in independent & chain business.
Builds strong, mutually beneficial relationships with key account decision makers and stakeholders.
Creates account programming such as promotions, staff programs, and tradeshow support etc. that are relevant to each account and drives volume.
Negotiates key accounts contracts to drive execution and programming while maintaining appropriate spends per case.
Develops strong go-to-market strategies to launch distribution & execution with Fitness Key Account partners.
Works closely with Senior Manager – National Fitness to drive programming through region-based franchise groups.
Conducts regular account audits directly or through regional On Premise teams to ensure agreed upon account standards are met.
Participates in relevant Trade Shows and Conferences to keep up with industry standards that can be leveraged in negotiation and creating account solutions.