Distribution: Ensures all national/division/regional/unit schematics reflect Red Bull standards within the Non-Commercial directives relative to flow and package mix.

Promotion: Develops annual promotion schedule in accordance with non-commercial HQ goals. Creatively sells Red Bull standards and price points in a way that resonates with the customer’s needs. Ensures all promotions are accompanied by effective POS and incremental displays.

Quality Points of Distribution (QPOD): Customizes sales pitch to achieve account goals while driving effective, permanent displays. Evaluates ROI prior to recommending specific POS or customized solutions. Executes displays in-line with HQSG channel guidelines.

Initiate and cultivate Red Bull Foodservice Team, BU and DP relationships, including increasing awareness of assigned accounts, working with BU Field Marketing and partnering in initiatives to align National Accounts and Red Bull initiatives.

Establishes ‘Wiring Model’ that ensures communication with all regional customer decision makers and execution to unit level.

Routinely engages in activities to build relationships and ‘wire’ at the national/division/regional level at assigned customers.

Establishes necessary tools and business review templates to ensure Red Bull personnel are reviewing similar data with local Distributor Partners (DPs) to ensure consistency across the Business Units.

Ensures national/division/regional compliance with annual Customer Marketing Agreements from non-commercial HQ companies for all designated areas of responsibility.

Thoroughly tracks and controls the budgets to secure alignment with the annual BP budgets.

Manages T&E spending to assigned budget.

Works with leadership to evaluate ROI with regards to all national/division/regional level programming & promotions.

Drives post-promotion analysis, in conjunction with Category Manager, following all programs to evaluate promotional effectiveness.

Uses all available RBNA data, information and tools and Category Management support to develop and maintain a position of thought leadership within the Energy Drink Category with assigned territories.

Aggressively pursues business relationships that result in Red Bull obtaining relevant retailer scan data, basket analysis data, etc. that drives future strategy and better understanding of consumer purchase patterns.

Analyzes business/customers sales to define priorities and focus for the team.

Conducts quarterly business reviews to update leadership on business, channel competition, opportunities, etc.

Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition.

Provides Energy Insights that drive change in promotion, price, or display practices.

Uses appropriate communication processes to keep Foodservice sales, marketing and distribution teams informed of all programs and initiatives. DPs and DPMs informed of national/division/regional level programs and initiatives for their assigned chains.

Maintains open communication with relevant BU & DP personnel to ensure effective program implementation.

Communicates regularly and works effectively with the BU/HQ teams.

Leverages insights and input from marketing, finance and category management experts to develop strong plans and conceptual selling story.

Communicates regularly and works effectively with all the HQ, Foodservice, and BU teams. Leverages the input from marketing, finance, and category management experts to develop strong plans and conceptual sells to the retailers.

Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.