Reach Specialist

Finance

Full-time

Permanent

Reach Specialist

Denver, United States

Red Bull Distribution Company

The Reach Specialist primary function is to execute programs that drive sales in key retail and impulse accounts, securing distribution of Red Bull in new accounts across all channels, tracking and measuring KPI execution, and coordinating with local distribution partner to ensure flawless execution. This Reach Specialist will be expected to bring energy and a “Can Do” attitude everyday. Some key responsibilities include owning the conversation of new account leads delivered to RBDC.com, support in Key Account expansion projects, and actively selling addition points of distribution to improve the in-store presence of the Red Bull brand.

Responsibilities

Areas that play to your strengths

All the responsibilities we'll trust you with:

Travel 0-10

Benefits Eligible

PLANNING

Complete various outbound Reach Projects as assigned (following provided scripts, complete 100% of assigned calls, and bring positive attitude with a focus on winning).

Consistently communicate with DP field personnel to guarantee alignment and focus on the daily/weekly/monthly priorities.

Actively sell additional points of distribution (display) to improve the in-store presence of the Red Bull brand.

Resolve problems, maintain accurate call records and follow-up as needed.

Utilize all Red Bull Distribution Company (RBDC) sales tools and provide Account Sales Managers (ASM) with clear communication of executional activities.

Plan, build, and lead relevant seasonal trade-blitzes to capture key peak volume opportunities.

Other duties as assigned (support monthly resale project, complete resale forms to reactivate customers).

Presentations to key stakeholders (selling the REACH program to key stakeholders to find new opportunities).

EXECUTION

Facilitate the new account process, handling leads from the RBDC.com site and following through on each with field partners (research account, selling in coolers, explain VIP program).

Key account support and expansion Projects (Sample list - - F45, Ace, NonBuy Lists, Vegas digital menus, Vape/CBD, golf courses.

Calling locations provided by RBNA that don’t sell Red Bull (Cold Calling, attach to monthly KPIs) Asking good questions to validate the account for opportunity (how many doors in the cold vault, google image search, how many shelves of RB, etc).

Expert in Power Selling to take the sales process to the next level and achieve targets.

Extensive knowledge of the Red Bull portfolio and programming.

Develop a plan to execute all daily account calls, tracking results and next call account targets.

Evaluate and communicate all Red Bull activities such as new launches, VIP pricing programs, etc.

Build and protect the Red Bull brand.

Maintain and grow the relationship with customer’s and field representatives.

CONSULTATIVE

Alignment with all key stakeholders (KAM, etc) – communication, staying fluid, providing feedback.

Collaborate with members of RBDC distribution teams to develop and execute programs.

Follow up on new account requests with Office Administrator’s, calling prospective customers to close the gap on outstanding tickets.

Effectively leverage available data to drive insights to support selling story.

Acts as a trusted advisor to key customers in the market (Club Channel, etc.).

Communicates regularly and works cross functionally with both the internal team and the DP.

Experience

Your areas of knowledge and expertise

What matters most for this role:

MINIMUM EXPERIENCE AND QUALIFICATIONS
Bachelor’s Degree preferred
Outstanding sales experience and track record in Consumer Goods industry (Beverage Preferred), +3 years (Distributor and Supplier experience preferred)
Able to work independently with responsibility, and be organized
Strong communicator and motivator
Excellent negotiator and influencer (overcoming objections)
Excellent written and verbal communication, as well as active listening skills
Good mathematical skills
Ability to develop and maintain relationships with customer contacts
Exceptional time management skills
Overall computer skills and familiarity with a variety of software (basic administrative programs, Windows, Word, PowerPoint, Excel)
Takes a hands-on approach to personal development
PREFERRED EXPERIENCE AND QUALIFICATIONS
Prior sales experience; Inside sales experience a plus
Strong track record of sales success
Knowledge of the beverage market
Thorough understanding of the direct store delivery (DSD) business
Additional language skills a plus
PHYSICAL REQUIREMENTS
Employee is regularly required to use hands and fingers, to handle or feel; reach with hands and arms; and talk or hear
Employee frequently is required to walk and sit
Specific vision abilities required by this job include close vision, distance vision, peripheral vision, depth perception, and ability to adjust focus

JOIN THE TEAM

Got what it takes?

In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.

Apply Now

This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa. The base salary range for this position is $41,600 to $62,400 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified. Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location) Red Bull Distribution Company, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, creed, religion, sex, gender, genetic information, national origin, disability, uniform service, veteran status, age, or any other classification protected by Federal, state, or local law.

Location

Where you'll be based

Red Bull USA operates from its office in Santa Monica, where dynamic and creative teams work together to grow the brand and Give Wings to People and Ideas. From Santa Monica, teams bring Red Bull to life across the USA through local initiatives, consumer experiences, partnerships, and events.

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What drives us

Chasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create

Meaning

Find your meaning, play to your strengths and create work, tools and experiences that make a meaningful difference.

Freedom & Responsibility

Take real responsibility for yourself and your work, with the freedom to think big, choose your approach and make meaningful things happen.

Mastery

Love life, love work and challenge yourself to turn your talents into strengths, sharpen your skills and keep raising the bar.

Red Bull Company

Giving wiiings to people & ideas since 1987

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Got questions?

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How can I get a job at Red Bull?

Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.

How does the application process work?

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Can I use Artificial Intelligence (AI) in the recruitment process?

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!

How long does it take to hear back from Red Bull?

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

What can I expect in a job interview?

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.

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