Account & Relationship Management
Build and maintain long-term partnerships with key On Premise accounts including outlet owners, managers, bar staff, promoters, and distributors.
Act as a trusted business consultant to accounts, providing insights to grow mutual business value.
Ensure premium brand image and execution across all assigned outlets.
Territory Ownership & Market Development
Own and deeply understand the On Premise territory, including trends, competitors, key consumption occasions, and influencers.
Identify new business opportunities and expand distribution within assigned areas.
Develop and execute territory plans aligned with company strategy and targets.
Sales Growth & Activation
Drive volume growth through effective activations, promotions, and visibility initiatives.
Identify the right sales and marketing occasions where the brand should be present (brand & product).
Ensure correct product availability, pricing alignment, and compliance with company standards.
Event & Activation Execution
Support and execute on-premise events and third-party activations (e.g., nightlife events, festivals, etc.) in line with brand guidelines.
Ensure all activities are approved, documented, and aligned with ROI objectives.
Deliver premium execution that enhances brand image and increases consumption.
Planning, Reporting & Coordination
Plan weekly and monthly activities effectively, prioritizing high-impact outlets and opportunities.
Track and report daily field activities, market feedback, new openings, and competitor insights.
Collaborate closely with internal teams (Sales, Marketing, Distribution) to ensure smooth execution and long-term sustainability.