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SalesFull-time
On Premise Marketing Manager
Istanbul, Turkey

The On Premise Marketing Manager is responsible for developing, implementing and driving initiatives that build the Red Bull brand and increase share of mind within the On Premise environment. The role acts as a strong cross-functional collaborator, working closely with key stakeholders to maximize the impact of image-building and consumption-driving initiatives.

The On Premise Marketing Manager plays a key role in bringing global strategy and guidance to a local level with the right initiatives, projects and events both B2B and B2C.

As a contributor to the annual On Premise Marketing business plan, the role identifies insights, translates them into actionable strategies and supports the development of impactful initiatives that drive sustainable business growth.

ResponsibilitiesAreas that play to your strengths

All the responsibilities we'll trust you with:

Travel 30-40
On Premise Consumer Marketing Management

Execute and adapt international consumer marketing initiatives to local market needs, ensuring strong relevance in the On Premise environment

Collaborate closely with the national brand team to extend national campaigns into impactful On Premise activations

Develop national consumer activation strategies across physical and digital touchpoints

Co-create engaging and high-impact content with agencies for different segments, accounts and events

On Premise Industry Marketing Management

Develop industry marketing plans to reach the right stakeholders and decision makers in the On Premise business.

Adapt global industry concepts to local level and amplify the impact of them with the right integrations.

Develop hospitality concepts for both consumers and industry stakeholders to offer Red Bull experiences to these consumers.

Develop and lead concepts for industry staff and offer them a comprehensive training plan.

On Premise Business Impact & Cross-Functional Collaboration

Contribute to the growth of the On Premise business by developing initiatives that increase consumption and brand relevance

Support the achievement of key business KPIs such as distribution, visibility and consumption

Translate consumer, customer and trade insights into scalable concepts and strategic actions

Work closely with Sales, Brand and other stakeholders to ensure aligned and impactful execution

Take ownership of selected initiatives, managing projects end-to-end from ideation to execution

Identify new opportunities, trends and ideas to continuously improve impact in the On Premise environment

Experience
Your areas of knowledge and expertiseThis matter most for this role:
  • 3–4 years of experience in FMCG marketing within a commercial environment
  • Solid experience in On Premise (HORECA) trade marketing is required
  • Experience in event management and activation execution
  • Strong commercial acumen with an understanding of sales and financial drivers
  • Proven ability to translate insights into actionable marketing plans
  • Experience managing external agencies and production partners
  • Strong understanding of field dynamics and ability to translate strategy into effective execution
  • Strategic and innovative thinking with a hands-on, solution-oriented mindset
  • Entrepreneurial approach with strong ownership and accountability
  • Proven ability to manage projects end-to-end, from ideation to execution and evaluation
  • Strong stakeholder management skills with the ability to collaborate across marketing, sales and external partners
  • Advanced analytical skills with the ability to interpret consumer, sales and customer data
  • Performance-driven mindset with the ability to track, evaluate and optimize marketing activities
  • Excellent communication, negotiation and stakeholder management skills
  • Ability to combine creative thinking with practical execution to deliver impactful initiatives
  • Proficiency in MS Office; comfortable working within digital tools and platforms
  • "Living" the Red Bull Culture and Company Values
  • Create “kindred spirits”.
  • Have a "can-do" attitude and talk about opportunities instead of challenges.
  • Be an active ambassador for the Red Bull brand and product in front of the team and the On Premise Network.
  • Have an entrepreneur approach, adapt to a growth mindset.
JOIN THE TEAMGot what it takes?In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
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LocationWhere you'll be based

Red Bull Turkey operates from its office in Istanbul, where dynamic and creative teams work together to grow the brand and Give Wings to People and Ideas. From Istanbul, teams bring Red Bull to life across Turkey through local initiatives, consumer experiences, partnerships, and events.

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RELATED OPPORTUNITIESLooking for something else?
What drives usChasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create

Meaning

Find your meaning, play to your strengths and create work, tools and experiences that make a meaningful difference.

Freedom & Responsibility

Take real responsibility for yourself and your work, with the freedom to think big, choose your approach and make meaningful things happen.

Mastery

Love life, love work and challenge yourself to turn your talents into strengths, sharpen your skills and keep raising the bar.

Red Bull CompanyGiving wiiings to people & ideas since 1987
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Jobs FAQ
How can I get a job at Red Bull?

Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.

How does the application process work?

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Can I use Artificial Intelligence (AI) in the recruitment process?

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!

How long does it take to hear back from Red Bull?

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

What can I expect in a job interview?

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.

From the world of Red Bull
On Premise Marketing Manager
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