EXECUTE ON PREMISE MARKETING STRATEGY
Be well versed regarding national and local consumer and category insights and trends, as well as connected to key influential industry opinion leaders
Make sure the right On Premise Marketing initiatives permeates the overall On Premise Annual business plan
Based on insights, bring innovation and/or evolution to existing industry and consumer initiatives and tools in order to address business opportunities
Focus resources into strategies and initiatives that support the channel to bridge the gap between consumption and relevance in On Premise occasions
DRIVE CONSUMER & INDUSTRY STRATEGIES FOR SCALE & IMPACT
Coach field team into high quality account & event activation
Ensure knowledge and high-quality implementation of the right product offer, product experience and trial
Ensure the right industry marketing program to win bar staff and decision makers
Support allocation of POS tools and monitor their correct placement
Lead consumer activation programs driving engagement and volume uplift in the On Premise
Leverage our brand assets to win new consumers
Track, record and evaluate all results of marketing activities implemented
LEAD THE ON PREMISE TEAM IN MARKETING INITIATIVES
Be the marketing enabler for On Premise, interacting and adding value to independent & national accounts, distribution and events
Onboard and train OP teams such as On Premise Distribution Managers, Regional On Premise Managers, Food Service Specialists, and Musketeers
Implement a customer centric mentality within your territory
Gather and share best practices locally, nationally and internationally
EXPAND REACH & DRIVE TRIAL THROUGH EVENTS
Increase reach and consumption in events by initiating and leading contract negotiations, as well as the overall project management from planning to execution
Localize and implement the Event’s strategy, blocking competition and driving vertical and horizontal growth
Implement the right industry and consumer marketing initiatives in order to raise consumption on site at festivals
LEVERAGE MARKETING ASSETS INTO THE ON PREMISE
Build relevance and consumption through strong cross departmental collaborations driving existing and new marketing assets into the OP
"LIVE" THE RED BULL ON PREMISE CULTURE: "CREATE AFFINITY"
Work lifestyle coincides with the Red Bull culture and Musketeer Profile
Interactions with customers and consumers drive individuals to want to be affiliated with the Red Bull brand