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SalesFull-timePermanent
On Premise Marketing Manager
Boston, United States
Red Bull North America

The Regional On Premise team is responsible for growing Red Bull's presence across the On Premise channel within the assigned region. This includes sales, marketing, and distribution efforts across both commercial and non-commercial environments, excluding National and Key Accounts. The team creates meaningful consumer connections and brings the Red Bull brand to life through partnerships, experiences, and activations.

The On Premise Marketing Manager (OPMM) brings Red Bull's national On Premise Marketing strategy to life at the regional level. This role leads industry and consumer marketing initiatives that expand brand reach, strengthen Red Bull's premium position in the market, and create impactful experiences that drive consumer engagement and category growth.

As the primary marketing partner to the regional On Premise team, the OPMM serves as the go-to resource for brand, trade, consumer, and industry-related initiatives. This role oversees the end-to-end planning and execution of regional festivals and third-party events, while coaching and supporting local On Premise teams to ensure high-quality execution. The OPMM also works closely with Event Managers responsible for festival and third-party event execution, providing strategic guidance and partnering to ensure activations are effectively executed and supported by impactful marketing initiatives.

ResponsibilitiesAreas that play to your strengths

All the responsibilities we'll trust you with:

Travel 30-40Benefits Eligible
EXECUTE ON PREMISE MARKETING STRATEGY

Be well versed regarding national and local consumer and category insights and trends, as well as connected to key influential industry opinion leaders

Make sure the right On Premise Marketing initiatives permeates the overall On Premise Annual business plan

Based on insights, bring innovation and/or evolution to existing industry and consumer initiatives and tools in order to address business opportunities

Focus resources into strategies and initiatives that support the channel to bridge the gap between consumption and relevance in On Premise occasions

DRIVE CONSUMER & INDUSTRY STRATEGIES FOR SCALE & IMPACT

Coach field team into high quality account & event activation

Ensure knowledge and high-quality implementation of the right product offer, product experience and trial

Ensure the right industry marketing program to win bar staff and decision makers

Support allocation of POS tools and monitor their correct placement

Lead consumer activation programs driving engagement and volume uplift in the On Premise

Leverage our brand assets to win new consumers

Track, record and evaluate all results of marketing activities implemented

LEAD THE ON PREMISE TEAM IN MARKETING INITIATIVES

Be the marketing enabler for On Premise, interacting and adding value to independent & national accounts, distribution and events

Onboard and train OP teams such as On Premise Distribution Managers, Regional On Premise Managers, Food Service Specialists, and Musketeers

Implement a customer centric mentality within your territory

Gather and share best practices locally, nationally and internationally

EXPAND REACH & DRIVE TRIAL THROUGH EVENTS

Increase reach and consumption in events by initiating and leading contract negotiations, as well as the overall project management from planning to execution

Localize and implement the Event’s strategy, blocking competition and driving vertical and horizontal growth

Implement the right industry and consumer marketing initiatives in order to raise consumption on site at festivals

LEVERAGE MARKETING ASSETS INTO THE ON PREMISE

Build relevance and consumption through strong cross departmental collaborations driving existing and new marketing assets into the OP

"LIVE" THE RED BULL ON PREMISE CULTURE: "CREATE AFFINITY"

Work lifestyle coincides with the Red Bull culture and Musketeer Profile

Interactions with customers and consumers drive individuals to want to be affiliated with the Red Bull brand

Experience
Your areas of knowledge and expertiseThis matter most for this role:
  • 3+ years marketing in a commercial environment 
  • Experience in On Premise sales, marketing, or distribution 
  • Experience in live event production and experiential marketing  
  • People leadership/management experience preferred 
  • Ability to think and act like an entrepreneur 
  • Ability to work in a high energy, fast-paced, field-based environment 
  • Strategic and innovative commercial awareness and acumen 
  • Highly-developed planning, prioritization and organizational ability 
  • Strong analytical skills (analyze consumer, sales and customer data) 
  • Excellent communication, active listening negotiation skills are a must 
  • Able to work flexible hours (nights and weekends) 
  • Bachelor’s Degree prefered
  • Must be fluent in English, additional language skills an advantage 
JOIN THE TEAMGot what it takes?In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
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This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa. The base salary range for this position is $92,000 - 138,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified. Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location). Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
LocationWhere you'll be based

Red Bull USA operates from its office in Santa Monica, where dynamic and creative teams work together to grow the brand and Give Wings to People and Ideas. From Santa Monica, teams bring Red Bull to life across the USA through local initiatives, consumer experiences, partnerships, and events.

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RELATED OPPORTUNITIESLooking for something else?
What drives usChasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create

Meaning

Find your meaning, play to your strengths and create work, tools and experiences that make a meaningful difference.

Freedom & Responsibility

Take real responsibility for yourself and your work, with the freedom to think big, choose your approach and make meaningful things happen.

Mastery

Love life, love work and challenge yourself to turn your talents into strengths, sharpen your skills and keep raising the bar.

Red Bull CompanyGiving wiiings to people & ideas since 1987
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Jobs FAQ
How can I get a job at Red Bull?

Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.

How does the application process work?

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Can I use Artificial Intelligence (AI) in the recruitment process?

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!

How long does it take to hear back from Red Bull?

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

What can I expect in a job interview?

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.

From the world of Red Bull
On Premise Marketing Manager
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