• Identification of the most important customers (size and relevance) in the Regional Catering, Campus, Fitness and Recreation channels and development of long term visions to drive vertical and horizontal distribution and sales

• Close alignment with local Trade Marketing, Brand Marketing and On Premise Marketing teams on market-relevant industry- and consumer insights and national focus areas

• Annual business planning for the sector, including budget- and volume forecast as well as a thought through activation plan for each Key Account.

• Alignment with HQ on International strategy, guidelines and customers

• Understand Catering, Campus, Fitness and Recreation structure (decision makers, influencers, staff), customer data, strategy, marketing plan, focus, target group, needs and expectations.

• Fully understands the route-to-market environment to maximize optimal and most profitable means to get the can into store / site.

• Continually research to understand customer needs better and respond with initiatives that are mutually beneficial

• Develop effective partnerships for Red Bull to be regarded as a key suppliers and engine for profitable growth

• Define “common ground” while keeping “Bullish” win-win in mind.

• Explore and identify value of all possible variables for the customer.

• Maintains a strong in-field presence.

• In cooperation with the National Key Accounts and On Premise Marketing teams, develop and build the Regional Key Account Strategy and Tactics for Red Bull to win in these channels – annual business plan, quarterly and monthly plans.

• Monthly and quarterly analyze all variables that can affect the achievement of the plan and define new action plan to manage deviations.

• Maximization of existing customer performance via effective joint business planning

• Acquisition of new customers from the relevant Regional universe in the Catering, Campus, Fitness and Recreation channels.

• Negotiating win/win partnership agreements which add value to both Red Bull’s and the customer’s business

• Collaborating with internal (other departments) and external stakeholders (including, but not limited to buyers, sales & marketing managers, controllers, logistic managers and CEOs) to leverage business success

• Ensuring executional excellence on account level by utilizing (cross-departmental) resources, such as Musketeer- and Consumer-Collecting teams.

• Managing agreed budget forecast and spend for each account. Monitoring customer performance and margin against investment and taking corrective action where necessary

• Be an active ambassador for the Red Bull brand in front of the team and the On Premise Network.

• Respect and promote the Red Bull brand and company values within the team.

• Measuring success by diligently tracking, analyzing and reporting on performance and areas of growth and opportunity

• Ongoing data maintenance and optimization in the Key Account Tracker and sharing status on Key Account volume, distribution, execution and agreements twice per year with HQ.

• Establishing and nurturing relationships with key stakeholders (such as distribution partners, industry players and influencers, as well as on site F&B or Ops managers, store and site managers as well as staff)

• Delivering excellence with Red Bull`s premium brand image in all activities and execution.

• Take responsibility for his/her own personal development in accordance with the annual performance objectives.

• Continual communication and consultation with the Management in the related area.

• Recognize and initiate any changes in the strategy, tactics, implementation that are necessary.

• Share best practices within the regional and national teams.

Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.