Align with Regional / Global teams on international hotel & FSR strategies, guidelines, agreements and priority customers.
Map and prioritize the national hotel and FSR universe, including hotel chains, all-inclusive and resort groups, restaurant chains, ownership / operator structures and relevant procurement models.
Develop long-term account strategies to drive distribution, portfolio expansion, availability, visibility and incremental consumption occasions across the guest journey.
Work closely with Marketing and Trade Marketing to translate hospitality, FSR, tourism, consumer and occasion insights into relevant customer propositions and activation platforms.
Lead annual business planning for assigned Key Accounts, including volume, distribution, net sales, customer investment and activation forecasts, with clear growth drivers and measurable outcomes.
Build account plans that reflect seasonality, regional tourism and dining dynamics, new hotel / restaurant openings and renovations, and the customer’s strategic priorities.