Market Trends and Insights: Keep your finger on the pulse of music industry and cultural trends in the Midwest with promoters, festivals, and events, sharing valuable insights with regional and national leadership to guide consumer analysis and inform business strategies. Monitor competitive activity and emerging opportunities.
Market Mapping and Forecasting: Identify, track and forecast all music festivals and third -party events across the Midwestern region of the US, with a focus on key markets and growth trends.
Partnerships: Align and negotiate festivals and event partnerships, leveraging regional target lists to drive strategic brand presence and growth.
On Site Execution: Ensure Red Bull’s on-site plan supports national business priorities and meets brand guidelines.
Business Planning: Support the collaborative business planning process with regional teams.
Festival Segment & Marketing Framework: Support the Festival & Event team and cross functional departments to develop and execute festival strategies across 10+ festival and 30+ third party event annually, ensuring consistency with Red Bull’s marketing framework and business objectives.
Contract Rights & Management: Support sponsorship agreements, rights management, deliverable tracking, and partnership fulfillment process. Ensure all contracted assets are accurately documented, executed, and reported.