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SalesFull-timePermanent
National Account Manager
Miami, United States
Red Bull North America

The National Account Manager (NAM), Limited-Service Restaurants is a key member of Red Bull North America’s On-Premise National Account team. Purpose of the Limited-Service Restaurants National Account Manager role is to drive vertical and horizontal distribution, volume, High 5 execution and scalable programs within assigned limited-service restaurant chains and franchises.

This role requires a dynamic, results oriented leader with the ability to uncover, align and translate mutual customer and Red Bull priorities into compelling business plans that over-deliver on results. This individual has exceptional sales, business and financial acumen with proven success in cross functional collaboration, joint business plan development, ability to solve complex business problems, establishing national sales and marketing programs, forecasting, trade program development, and executing priorities by working collaboratively across headquarter and field sales organizations. Bilingual procificeny in English and Spanish is required for this role.

ResponsibilitiesAreas that play to your strengths

All the responsibilities we'll trust you with:

Travel 50-60Benefits Eligible
NATIONAL ACCOUNT MANAGEMENT

Develop relationships across partners network (Corporate, field, owner/operators).

Work with Red Bull Stakeholders to develop and execute plans.

Builds strong, mutually beneficial relationships with key account decision makers and stakeholders.

Customizes presentations utilizing business insights to appeal to customer’s needs to gain execution and programming.

Creates account programming such as LTO’s, staff programs, etc. that are relevant to each account and drives volume.

Works with Director of LSR to conduct business reviews and holds partners accountable to deliver upon agreed upon execution and programs.

Participates in relevant Trade Shows and Conferences.

CROSS FUNCTIONAL FACILITATION

Builds strong relationships and credibility throughout the organization to influence and drive initiatives at the region level.

Works with HQ LSR Lead, Director of LSR, On Premise Marketing and Brand Marketing to create custom account programs and ensure brand standards are intact.

Take Global Framework and adapt to US priorities with Director of LSR.

Communicates with key stakeholders within the Business Units/Regions to drive execution, and to provide and receive account and program feedback.

Works closely with Ops and Distribution.

Conducts regular reviews with RB Key Stakeholders apart of Global Partnership.

DRIVES ON PREMISE MARKETING INITIATIVES IN LIMITED-SERVICE RESTAURANTS

Develops programs to motivate, engage and reward staff.

Works with trade marketing and 3rd party agencies to develop relevant social/ digital programming to drive brand and product relevance.

Creates programs that deliver a premium product experience.

BUDGETS & PLANNING

Establishes and manages budgets, constantly analyzing ROI and rate per case.

Plans and tracks volume monthly by account chain.

Analyzes distribution and non-buy reports monthly to close gaps.

Assists in developing, tracking and controlling budgets to secure alignment with the annual Business Plan budgets.

Manage expense spending to assigned budget.

Controls account volume forecasting and spend management thru accurate and regular Customer Program Management (CPM) updates.

BUSINESS ANALYSIS & REPORTING

Drive post-promotion analysis, following all programs to evaluate promotional effectiveness.

Use all available RBNA and customer data, information and tools and Category Management support to develop and maintain a position of thought leadership within the Energy Drink Category with assigned accounts.

Analyze sales data thoroughly to define priorities, identify opportunities, and apply focus for the team.

BUSINESS REVIEWS

Conducts regularly scheduled business reviews with account leadership and internal field sales to update on business, competition, opportunities, etc.

Proactively shares examples of Red Bull marketing activities to demonstrate key points of differentiation to competition.

Provide Energy Insights that drive change in promotion, price, or display practices.

Routinely engages in activities to build relationships and ‘wire’ key accounts to its deepest level.

Experience
Your areas of knowledge and expertiseThis matter most for this role:
  • Minimum 5 years chain management experience with proven track record of success. Strong desire to actively pursue and secure new business
  • Minimum 8 years of CPG sales experience with a strong track record of driving growth in Limited-Service Restaurants with a strong track record of success
  • Bilingual proficiency in English and Spanish is required for this role.
  • Persuasive Communicator (oral and written) with customers and internal leadership
  • Strong analytical skills with the ability to assess and utilize business insights
  • Strong Collaborator- Team player mindset
  • Excellent communication, presentation and negotiation skills
  • Proven success with scalable programming that delivers sales results
  • Creative, solution-oriented mindset with an eye for details
  • Self-motivated with an entrepreneurial mindset and the ability to work independently
  • Planning and business management experience with the ability to develop joint business plans and penetrate the customer up to the highest ranks
  • Proficiency in Microsoft Excel and PowerPoint
  • Bachelor’s Degree preferred
JOIN THE TEAMGot what it takes?In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
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This position is open to U.S. citizens, U.S. permanent residents, or individuals who are currently authorized to work in the United States on a valid visa. The base salary range for this position is $124,000 - 186,000 + cash incentives. Actual salary offers may vary based on work experience. The base pay range is subject to change and may be modified. Our current Benefits include: Comprehensive Medical, Dental and Vision Plans, 401k Match, Family Leave, PTO & Paid Holiday Schedule, Pet, Legal, and Life Insurance, Tuition Reimbursement (Benefits listed may vary depending on the nature of your employment and/or work location). Red Bull North America, Inc. is an Equal Opportunity Employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability, veteran status, age, or any other classification protected by Federal, state, or local law.
LocationWhere you'll be based

Red Bull USA operates from its office in Santa Monica, where dynamic and creative teams work together to grow the brand and Give Wings to People and Ideas. From Santa Monica, teams bring Red Bull to life across the USA through local initiatives, consumer experiences, partnerships, and events.

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What drives usChasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create

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Find your meaning, play to your strengths and create work, tools and experiences that make a meaningful difference.

Freedom & Responsibility

Take real responsibility for yourself and your work, with the freedom to think big, choose your approach and make meaningful things happen.

Mastery

Love life, love work and challenge yourself to turn your talents into strengths, sharpen your skills and keep raising the bar.

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Jobs FAQ
How can I get a job at Red Bull?

Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.

How does the application process work?

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Can I use Artificial Intelligence (AI) in the recruitment process?

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!

How long does it take to hear back from Red Bull?

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

What can I expect in a job interview?

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.

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National Account Manager
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