SalesFull-time
National Account Manager - Distributor Partner Manager
Sydney, Australia

In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 22,000 people in over 178 countries, selling over 14 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.

The National Account Manager - Distributor Partners is responsible for developing annual business plans and partnering with Distribution Partners to bring Red Bull priorities to life. The role drives key initiatives, tracks performance against KPIs and ensures strong execution across the market.

Key responsibilities include communicating strategic priorities, driving Red Bull initiatives, implementing merchandising standards, tracking sales and POS performance, and coaching Distribution Partners to deliver execution excellence.

ResponsibilitiesAreas that play to your strengths

All the responsibilities we'll trust you with:

Travel 20-30%
RED BULL`S STRATEGY, MERCHANDISING STANDARDS, AND KEY ACCOUNT PROGRAMS:
  • Partner with Distribution Partners to deliver Red Bull strategies, priorities and key initiatives.

  • Drive consistent execution of Red Bull merchandising standards across relevant channels.

  • Implement systems to track and benchmark Distributor Partner's against key initiatives and goals.

  • Develop Sales Books and training materials to ensure Sales Reps understand and execute merchandising standards, including product flow, SKU priorities, displays and pricing.

  • Lead regular communication around Key Account programs, ensuring upcoming, ongoing and short-notice initiatives are executed effectively.

DEVELOP & EXECUTE BUSINESS PLAN
  • Develop annual business plans with Distribution Partners across distribution, volume, execution, investment and key KPIs.

  • Implement monthly scorecards to track performance against agreed targets, including distribution and sales forecasts by channel.

  • Partner with Distribution Partner senior management to maintain alignment on business priorities, performance and opportunities.

  • Manage POS planning and allocation, providing regular updates on availability, timing and new POS materials.

  • Develop the right organisational structure with Distribution Partners, securing commitment to the resources needed to deliver the business plan.

BUSINESS INTELLIGENCE
  • Maintain strong knowledge of relevant Red Bull systems and tools.

  • Build an understanding of Key Account systems and their connection to Distribution Partner operations.

  • Use Out-of-Stock analysis to identify opportunities and improve merchandising execution.

  • Ensure Distribution Partners provide accurate and timely data across Red Bull systems.

DISTRIBUTOR STRUCTURE & ACCOUNTABILITY EXPERT
  • Build a strong understanding of Distribution Partner structures, systems and ways of working.

  • Develop strong relationships across all levels of the Distribution Partner organisation, from owners to managers.

  • Maintain clear accountability across Distribution Partners, ensuring ownership of key tasks, programs and initiatives.

Experience
Your areas of knowledge and expertiseWhat matters most for this role:
  • 5+ years’ experience in FMCG sales, distributor management, key account management, or route-to-market leadership roles.

  • 3+ years’ experience leading, managing and motivating Distribution Partners.

  • Strategic thinker with strong commercial and business acumen.

  • Strong communicator, negotiator and influencer with excellent presentation and training skills.

  • Highly numerate and analytical, with the ability to turn insights into action.

JOIN THE TEAMGot what it takes?In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
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You warrant that: You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy. You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth). All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.
RELATED OPPORTUNITIESLooking for something else?
What drives usChasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create

Meaning

Find your meaning and use your strengths to achieve it.

Freedom & Responsibility

Take real responsibility for yourself and your work.

Mastery

Love life, love work, love to challenge yourself.

Red Bull CompanyGiving wiiings to people & ideas since 1987
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How can I get a job at Red Bull?

Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.

How does the application process work?

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Can I use Artificial Intelligence (AI) in the recruitment process?

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!

How long does it take to hear back from Red Bull?

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

What can I expect in a job interview?

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.

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National Account Manager - Distributor Partner Manager
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