SalesFull-time
National Account Manager - Ampol
Sydney, Australia

In 1987, Red Bull not only launched a completely new product, it also created and has led ever since a whole new category, Energy Drinks. Today Red Bull employs around 22,000 people in over 178 countries, selling over 14 billion cans last year. The World of Red Bull provides the forum for you to use your talent and passion, to develop & grow yourself and make an impact through our purpose of giving wings to people & ideas.

The National Account Manager of Ampol is responsible for driving volume growth, market share and profitability across key accounts, while effectively managing approved permanent discounts and joint advertising targets. The role plays a critical part in the execution of Red Bull Australia’s Impulse channel business plan strategies, and also the delivery against ‘perfect store’ targets for the responsible accounts.

ResponsibilitiesAreas that play to your strengths

All the responsibilities we'll trust you with:

Travel 20-30%
EXECUTION OF PROMOTIONAL PROGRAMS
  • Develop and execute national promotional programs across key accounts.

  • Provide accurate promotional forecasts, manage related financial claims, and oversee account investment.

  • Deliver promotional activity in line with Impulse channel objectives and annual business plan targets.

  • Discuss and negotiate promotional space in line with your key activation months.

  • Analyse promotional performance and deliver insights and recommendations to maximise future ROI and sales effectiveness.

VOLUME, FORECAST & TRADE INVESTMENT DELIVERY
  • Deliver the monthly business plan financial sales volume in serving units across all key accounts.

  • Manage account forecasts and actively contribute to the S&OP process to ensure accurate demand planning.

  • Manage trade investment in line with approved budgets, including permanent discounts and joint advertising commitments.

  • Communicate account performance, forecasts and key initiatives to relevant stakeholders and field teams in a timely manner.

DEVELOP AND EXECUTE NATIONAL ACCOUNT PLANS, ACHIEVING RED BULL'S KEY SUCCESS MEASURES
  • Drive distribution growth by delivering range targets and maximising product availability across key accounts and states.

  • Increase brand visibility through the achievement of ambient and chilled space targets across the portfolio.

  • Define and communicate pricing strategy by channel and by pack type.

  • Identify, implement and continuously optimise promotional mechanics to drive account performance and sales growth.

CROSS-FUNCTIONAL ENGAGEMENT
  • Partner with Category Management to translate sales and shopper insights into actionable strategies.

  • Collaborate with Finance to monitor customer P&L performance and ensure delivery against business plan objectives.

  • Manage customer investment and spend effectively, including forecasting, accruals and budget reconciliation.

  • Work cross-functionally to identify risks, opportunities and corrective actions through the S&OP process.

  • Support State Account teams with clear communication, guidance and effective regional operations briefings.

ACTIVATION OF THE WORLD OF RED BULL IN SELECTED KEY ACCOUNTS
  • Partner with the Brand team to deliver impactful customer and brand activations that bring the Red Bull brand to life in line with company standards.

  • Activate off-location displays, and improve visibility through the field teams of these major events.

SUPPORT CATEGORY RANGE REVIEWS
  • Support the Category Management team with account-specific data.

  • Communicate ranging gains, losses and changes effectively across the business to ensure stakeholder alignment.

  • Support the successful launch and sell-in of new products, packs and innovations within customer portfolios.

  • Contribute to planogram development and range optimisation strategies that enhance distribution, visibility and sales performance.

Experience
Your areas of knowledge and expertiseWhat matters most for this role:
  • 5+ years’ of FMCG Account Management experience in Ampol

  • Proven negotiation skills with the ability to build mutually beneficial partnerships and deliver win-win outcomes.

  • Excellent communication, influencing and presentation skills, with the ability to engage stakeholders at all levels.

  • Sound understanding of category management, sales, marketing and financial principles

  • Strong planning, organisational and project management capabilities, with the ability to manage multiple priorities effectively.

JOIN THE TEAMGot what it takes?In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
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You warrant that: You have read and understand the Privacy Statement and the Red Bull Australia Privacy Policy. You are qualified to work in Australia and understand that Red Bull Australia may require you to provide evidence of this to comply with its obligations under the Migration Act 1958 (Cth). All the information you have submitted to Red Bull Australia Pty Ltd (including via this application and any attachments) is true, accurate and complete. You understand that if any information you have provided is false or misleading we may reject your application, review any employment offer made to you and potentially dismiss you from any employment with Red Bull Australia Pty Ltd.
RELATED OPPORTUNITIESLooking for something else?
What drives usChasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create

Meaning

Find your meaning and use your strengths to achieve it.

Freedom & Responsibility

Take real responsibility for yourself and your work.

Mastery

Love life, love work, love to challenge yourself.

Red Bull CompanyGiving wiiings to people & ideas since 1987
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How can I get a job at Red Bull?

Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.

How does the application process work?

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Can I use Artificial Intelligence (AI) in the recruitment process?

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!

How long does it take to hear back from Red Bull?

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

What can I expect in a job interview?

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.

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National Account Manager - Ampol
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