Establish and nurture relationships with key influencers, industry players and business partners (including, but not limited to, outlet owners/managers, bar staff, distribution partners, promoters, agencies, etc.)

Build affinity and understanding of the Red Bull brand and products within your network.

Be seen as the credible, reliable and knowledgeable face of Red Bull On Premise.

Deliver excellence with Red Bull's premium brand image in all activities and execution.

Know your territory like the back of your hand.

Follow the company's strategy, create innovative measures and lay the foundation in areas where Red Bull will exploit its full potential in the future.

Master the On-Premise universe by staying on the cutting edge of industry knowledge, trends and new opportunities (accounts, occasions, consumers).

Manage internal and external resources (materials, tools, budget) to drive efficiency and effectiveness.

Collaborate with internal (especially on premise- and culture- marketing) and external stakeholders (artists, promoters, agencies, creatives) to leverage business success

Deliver premium execution and creative value-adds to enhance Red Bull's brand image and increase consumption at events (Red Bull events, 3rd party such as para-gastronomy and festivals)

Build and maintain long-lasting collaborations with key stakeholders.

Negotiate win/win partnership agreements which add value to both Red Bull's business and customer's business.

Leverage your impressive communication, sales and marketing ability to keep Red Bull number one On Premise.

Drive and expand the business by identifying the right sales and marketing occasions in which Red Bull should be present (brand, product).

Turn insights into impactful programmes to drive sales and leverage the Red Bull brand image.

Measure success by diligently tracking, analyzing and reporting on performance and areas of growth and opportunity.

Grow & protect On Premise accounts in the Area. Permanent analysis of the territory and account specific business to find opportunities and to drive distribution

Correct positioning of the Red Bull brand and the Red Bull product portfolio in the territory

Identification, care and continuously development of local and regional On-Premise accounts by a proper Route Planning

Set volume goals with each account that includes execution against Red Bull KPI’s.

Drive cooperation with the local Distributor’s Sales Force in order to reach an adequate numeric distribution

Routinely perform Staff Education/Energizers to ensure brand understanding, perfect serve, and encourage optimum pricing

Perfect Serve: Ensure a cold Red Bull can is given to consumer when ordered as part of a mixer or as a stand-alone beverage

Visibility: Stages perfect visibility to optimize sales

Consumption Activation: Sells in appropriate consumption activation tools and communication pieces

Right Price: Encourage the optimum price for Red Bull and Red Bull products in all managed accounts as per international guidelines

Menu placements: Ensures Red Bull products are listed as per international guidelines on each menu as a stand-alone beverage and as part of a long drink

Ensure availability and premium High 5 execution around 3rd party and Red Bull events

Negotiate and execute, pro-actively searching for opportunities to implement creative elements that drive Red Bull’s brand image and to offset money

Attendance on key 3rd party and Red Bull events

Organize incentives for customers under previous authorization of his superior. Searching the profitability of all invitations

Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.