Musketeers
The Art of Musketeering
Musketeers are the personification of the Red Bull brand in the On Premise business.
A Way of Life
Red Bull Musketeers are the personification of the Red Bull way of life. They operate as true ambassadors of the Red Bull brand in On Premise, working with the very best bars, clubs and discos. They love celebrating long-term partnerships and identifying new opportunities that lead to trial and consumption of Red Bull in top On Premise accounts.
The Red Bull Ambassador
The venue is sold out, the party is off the hook, and wherever you look there are cans in consumers’ hands, all thanks to you. Wherever you look, it’s hard not to feel the impact of Red Bull and the hard work of the dedicated Red Bull Musketeer. Red Bull Musketeers aren’t only behind the scenes; they are also on the “stage”, representing the company and always on the lookout for new opportunities for the can. The Red Bull Musketeer owns the night. By combining finely honed organizational skills with infectious enthusiasm, Red Bull Musketeers operate as true ambassadors of the Red Bull brand, creating an enviable network in the local city. As the face of Red Bull in On Premise, they regularly check in with each of their accounts and key influencers to see how they can build strong long-term relationships, energize people about the brand, and generate trial and consumption.
The Responsibilities
The Entrepreneur Of Your Territory
That new venue everyone’s talking about? You’re already there! With your will to triumph in this role combined with your boundless energy, you’ve already secured a meeting with the manager of the new club. With more than 90% of your time in the field, you continuously assess your geographic territory to expand the On Premise universe. Your support shows in sales and marketing. When you’re not busy discussing exciting proposals, you continuously look for new opportunities to drive consumption, generate trial and ensure brand awareness.
The Characteristics
Organisation
You know your territory like the back of your hand, keep an eye on the latest trends, and maintain a sharp lookout for new opportunities
Manage the business
You take full responsibility for all the On Premise sales and marketing initiatives in your territory. You analyze data and roll out effective plans to drive sales and brand image
Premium Execution
Strive for excellence in the brand’s premium image, in every activity and execution
The Indispensable Business Consultant
With your expertise and knowledge of On Premise, you work to strengthen your business relationships even further, to develop commercial initiatives that drive mutual gain and ensure that everything agreed is executed in full. After your perfect performance, how could an outlet manager turn down a proposal?
Skills for Success
Maintaining A Laser-Sharp Sales Focus
Convince key players with your shining personality, and your excellent communication and selling skills
Effective Negotiation
Lead negotiations with your customers to bring about strong, mutually beneficial partnership agreements
Resourceful Problem-Solving
Always challenge the status quo to ensure business growth
