Musketeers
The Art of Musketeering
Musketeers, our Sales and Marketing Specialists, personify the Red Bull brand in our On Premise sales Business.
A Way of Life
Red Bull Musketeers are the living, breathing embodiment of the Red Bull way of life. They operate as true ambassadors of the Red Bull brand in our On Premise business, working with the very best bars, restaurants, clubs, hospitality venues, and events. They are passionate about building long-term partnerships and identifying new opportunities to drive trial and consumption, and they build and maintain Red Bull’s brand image in On Premise hotspots.
The Red Bull Ambassador
The venue is packed, the party is off the hook. All around, there are cans in the hands of consumers, and it’s all thanks to you. Wherever you look, you can’t miss the impact of Red Bull and the hard work of the dedicated Red Bull Musketeer. Musketeers don’t just pull strings behind the scenes; they are also on the floor, representing the company and on the constant lookout for new opportunities for the can. By combining finely honed organizational skills with infectious enthusiasm, Red Bull Musketeers operate as true ambassadors of the Red Bull brand, creating an enviable network on the local scene. As the face of Red Bull, they check in regularly with each of their On Premise accounts and key influencers to build affinity and understanding of our brand and products, and deliver excellence in everything they do.
The Responsibilities
The Entrepreneur Of Your Territory
That happening venue where everyone wants to be? You’re already there! That ‘secret’ event everyone’s talking about? You’re on the guest list! Your drive to succeed coupled with your boundless energy means you’ve already secured a meeting with the managers of the hottest new places. With most of your time spent in the field, you know what’s going on in the streets and what’s just around the corner. While you’ve already implemented the right strategies for your territory, you take innovative measures to expand the business beyond your existing account list and win over new customers and consumers.
The Characteristics
Be Above Average
You know your territory like the back of your hand, keep an eye on the latest trends, and maintain a sharp lookout for new opportunities
Create Something Lasting
You take full responsibility for all the On Premise sales and marketing initiatives in your territory. You analyze data and roll out effective plans to drive sales and brand image
Take Control
Be aware of your tasks and of what you are responsible for. Be independent and proactive.
The Indispensable Business Consultant
With your expertise and preparedness, you strengthen your business relationships to increase Red Bull’s sales and marketing power. In negotiations you always strive for mutually beneficial, partnership-based agreements. Besides mutual success, your commitment means your business partners see you as a true partner.
Skills for Success
Maintaining A Laser-Sharp Sales Focus
Convince key players with your shining personality, and your excellent communication and selling skills
Effective Negotiation
Lead negotiations with your customers to bring about strong, mutually beneficial partnership agreements
Resourceful Problem-Solving
You take a creative approach to problem solving and marketing, coming up with new and innovative ways to keep Red Bull top of mind with customers and consumers alike
