Musketeers
The Art of Musketeering
Musketeers, our Sales and Marketing Specialists, personify the Red Bull brand in our On Premise sales Business.
A Way of Life
Red Bull Musketeers are the living, breathing embodiment of the Red Bull way of life. They operate as true ambassadors of the Red Bull brand in our On Premise business, working with the very best bars, restaurants, clubs, hospitality venues, and events. They are passionate about building long-term partnerships and identifying new opportunities to drive trial and consumption, and they build and maintain Red Bull’s brand image in On Premise hotspots.
The Red Bull Ambassador
The venue is packed, the party is off the hook. All around, there are cans in the hands of consumers, and it’s all thanks to you. Wherever you look, you can’t miss the impact of Red Bull and the hard work of the dedicated Red Bull Musketeer. Musketeers don’t just pull strings behind the scenes; they are also on the floor, representing the company and on the constant lookout for new opportunities for the can. By combining finely honed organizational skills with infectious enthusiasm, Red Bull Musketeers operate as true ambassadors of the Red Bull brand, creating an enviable network on the local scene. As the face of Red Bull, they check in regularly with each of their On Premise accounts and key influencers to build affinity and understanding of our brand and products, and deliver excellence in everything they do.
The Responsibilities
The Manager Of Your Territory
That happening venue where everyone wants to be? You’re already there! That ‘secret’ event everyone’s talking about? You’re on the guest list! Your drive to succeed coupled with your boundless energy means you’ve already secured a meeting with the managers of the hottest new places. The time you spend in the field and your attentiveness mean you know everything that’s going on in your territory before anyone else. While you’ve already implemented the right strategies, you take innovative measures to expand the business beyond your existing account list and win over new venues and consumers.
The Characteristics
Stay ahead of the curve
Master all things ‘On Premise’ by staying on the cutting edge of industry knowledge, trends, and new opportunities
Make Your Mark
Identify the appropriate initiatives for your territory and diligently track, analyze, and report on performance and areas of growth and opportunity
Step Up And Take Ownership
Know your tasks and responsibilities. Act autonomously and pro-actively
The Indispensable Business Consultant
With your expertise and know-how, you strengthen your business relationships to drive Red Bull sales and marketing initiatives. When you’re not busy discussing exciting new proposals, you continuously seek new opportunities that drive mutual gain, and negotiate strong partnership agreements. You engage successfully, so your accounts never want to turn you down.
Skills for Success
Maintaining A Laser-Sharp Sales Focus
Convince key players with your shining personality, and your excellent communication and selling skills
Effective Negotiation
Lead negotiations with your customers to bring about strong, mutually beneficial partnership agreements
Resourceful Problem-Solving
Leverage your best creative skills to solve business challenges, like keeping Red Bull number one in the On Premise sector
