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Early Career ProgramsFull-time
Media Network Trainee (Graduate Program)
Munich, Germany
Red Bull Graduate Program

Kick-start your career in one of the world’s most dynamic and fast-moving brands. Designed for ambitious recent graduates, this program offers the opportunity to gain hands-on experience, take on real responsibility from day one, and work on impactful projects across the business. You’ll develop your skills through structured training, mentoring, and exposure to different teams and functions, all while building the commercial awareness, confidence, and leadership potential needed for a successful long-term career.

If you’re proactive, curious, and ready to thrive in an entrepreneurial environment, the Red Bull Graduate Program is your chance to grow, contribute, and make your mark.

Are you ready to accelerate your career and embark on an exciting journey with the Red Bull Graduate Program in Germany?

Then this is your chance!

Join us for our 18 months Graduate Program starting in July 2027.

You'll get the chance to work with our highly professional teams and show us your capabilities. Your delivery and contribution during the program will shape the scope of your future at Red Bull.

Realize your talent!

Through sports, culture, media formats and special events, we create experiences that inspire people and spark conversations. As a Media Network Trainee, you will help develop compelling narratives and activation strategies, think outside the box and bring stories to life. Gain hands-on experience in media and opinion leader relations, storytelling, social media and project management across a variety of Red Bull projects in Germany. Define and develop an overarching project to be presented to the respective department heads at the end of the program.

ResponsibilitiesAreas that play to your strengths

All the responsibilities we'll trust you with:

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COMMUNICATION & STORYTELLING

Support the Communications Team with project management, key messaging and the creation of ESO (Earned, Social and Owned) activation plans for events and athletes’ and artists’ initiatives.

Gain hands-on experience managing communication activities across audiences, channels and stakeholder group – from planning and coordination to execution and evaluation.

SOCIAL MEDIA

As part of the Social Media Team, create engaging social content, particularly for regional projects and in collaboration with our athletes.

Gain insights into content planning and programming strategies across various social channels.

CREATOR MARKETING

Assist the Creator Marketing Team by researching relevant topics, developing outstanding experiences for our events, realizing dedicated projects and tracking and analyzing performance metrics from collaborations.

Experience
Your areas of knowledge and expertiseThis matter most for this role:
  • Bachelor's degree or Master's degree Communication, Marketing or Media
  • Proven excellence in your academic life
  • Relevant work or internship experience in communications, marketing or media is a plus
  • A history of pursuing personal passions, extra-curricular achievements
  • Entrepreneurial spirit with a "go-getter" mentality when it comes to tackling important projects or taking on new challenges
  • Open and solution-oriented mindset, with excellent communication and presentation skills
  • Creativity and a strong interest in trends, storytelling, new technologies and digital media
  • Conceptual and strategic thinking, combined with analytical flair
  • Excellent organizational skills and attention to detail
  • A passion for and understanding of Red Bull’s various playgrounds
  • Fluent in English & German (written, spoken), additional languages considered a plus
THE TEAM

Red Bull Graduate Program: Realise your talent!

The Red Bull Graduate Program is your chance to work hard and shape your future career. Take the opportunity and gain valuable work experience.

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JOIN THE TEAMGot what it takes?In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
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As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. The job advertisement is aimed at all people equally, regardless of age, skin colour, religion, gender, sexual orientation or origin.
LocationWhere you'll be based

Red Bull Germany operates from offices in Munich, Berlin, Cologne, Frankfurt, and Hamburg. Across these locations, dynamic and creative teams work together to grow the brand and Give Wings to People and Ideas, bringing Red Bull to life throughout Germany through local initiatives, consumer experiences, partnerships, and events.

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RELATED OPPORTUNITIESLooking for something else?
What drives usChasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create

Meaning

Find your meaning, play to your strengths and create work, tools and experiences that make a meaningful difference.

Freedom & Responsibility

Take real responsibility for yourself and your work, with the freedom to think big, choose your approach and make meaningful things happen.

Mastery

Love life, love work and challenge yourself to turn your talents into strengths, sharpen your skills and keep raising the bar.

Red Bull CompanyGiving wiiings to people & ideas since 1987
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Got questions?
Jobs FAQ
How can I get a job at Red Bull?

Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.

How does the application process work?

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Can I use Artificial Intelligence (AI) in the recruitment process?

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!

How long does it take to hear back from Red Bull?

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

What can I expect in a job interview?

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.

From the world of Red Bull
Media Network Trainee (Graduate Program)
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