Creative Strategy & Activation: Lead the development of innovative tools and assets that position Red Bull as the #1 brand in the On Premise space. Oversee the creative direction and execution of content, aligning it with brand standards, product strategy, and key consumption occasions.

Brand Consistency: Ensure the Red Bull brand is consistently represented across all On Premise channels, ensuring a premium and cohesive brand experience at every customer and consumer touchpoint.

Content & Campaign Development: Oversee the creation and execution of content for Digital Posters and ensure its alignment with key product offerings, promotions, and seasonal initiatives. Drive creative solutions that engage both consumers and the industry.

Strategic Leadership: Collaborate with key internal teams—Marketing, Sales, Operations, and Product—to develop and execute strategic plans that drive growth and brand visibility in the On Premise channel.

Stakeholder Alignment & Accountability: Serve as a key liaison to cross-functional stakeholders, ensuring alignment on objectives, deliverables, and timelines. Hold stakeholders accountable for their contributions, ensuring communication streams and collaboration remain streamlined and efficient.

New Initiatives and Business Alignment: Lead the development and execution of new strategic initiatives, ensuring they are translated into clear, actionable plans for the field and consistently communicate updates and progress to all stakeholders.

On Premise Program Development: Create comprehensive, turn-key marketing programs and tools that support Red Bull’s trade strategies, product launches, and key accounts. Ensure tools are aligned with brand positioning and tailored to different consumer segments, occasions, and markets.

Process Optimization: Identify and implement efficiencies in marketing tool development and resource management. Develop processes that streamline workflows, reduce duplication, and maximize the effectiveness of marketing materials and resources.

Internal Communications: Own the development and ongoing maintenance of internal communication platforms (e.g., The On Premise HUB) to ensure internal teams have easy access to up-to-date resources, best practices, and key business updates.

Best Practice Sharing: Cultivate a culture of continuous improvement by sharing best practices, learnings, and success stories across the On Premise organization to foster alignment and inspire innovation in future initiatives.

Field Communication: Explore and implement new methods for communicating key updates, milestones, and training materials to the field, ensuring that the team is equipped with the tools and knowledge needed for success.

Partner Collaboration & Process Improvement: Build and maintain strong relationships with external agency and vendor partners. Identify and implement process improvements to drive efficiencies in collaboration and project execution.

New Partner Sourcing & Onboarding: Continuously assess current and future needs and source new agency and creative partners. Develop onboarding and ongoing training programs to ensure they are aligned with Red Bull’s brand standards and quality expectations.

Vendor Performance Management: Oversee the performance of agency and vendor partners, ensuring they consistently meet project objectives, deadlines, and quality standards.

Financial Oversight: Manage the trade marketing budget, ensuring that spend aligns with the strategic goals of the business and is optimized for maximum impact. Oversee project budgets, ensuring efficient allocation of resources.

Planning & Execution: Work closely with the broader business to coordinate the annual trade marketing calendar, ensuring local and national customer-facing programs are in line with overall business objectives and timelines.

Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.