Infuse global and national Red Bull priorities, strategies, and philosophy into field activities, focusing on building a local presence for our global brand.

Ensure top-notch understanding of the consumer in various fields across the region which forms the basis of local idea generation and execution.

Define ideas and programs which build brand image and increase understanding of the product functionality on a local level (working closely with regional & national Sports, Culture, and Brand Marketing team).

Lead local regional intelligence, sharing market insights (consumer insights, competitors, etc.) with the regional national team.

Work in conjunction with regional sales to build mental and physical availability within On Premise, Off Premise and New Business environments and ensuring the product is at arm's reach in every field marketing activity.

Work cross-functionally, managing internal and external requests in line with the annual business plan priorities.

Create and support local key events, scenes and marketing opportunities in line with Red Bull brand values and relevant to the local consumer and media landscape, with a focus on participation.

Ensure that every consumer experience with the brand is a positive one thanks to love for the detail and premium execution at events and all other field marketing activities.

Always have the “consumer” and “brand” eye in every single initiative and ensure we talk to the consumer in the most effective and efficient way.

Add value to selective 3rd party events by determining the appropriate level of Red Bull brand support and branding with the objective of increasing brand visibility and product usage in relevant scenes.

Build a top-notch network and sustainable relationships with the key influencers of the region (local authorities, local sport/fitness and culture opinion leaders relevant to our target, entrepreneurial communities, local media outlets (TV, radio, print, digital and social media)).

Collaborate with Sports Marketing teams to incorporate Red Bull athlete activations in plans and build smart 360 plans to amplify reach.

Continually re-apply global, national and regional best practices when and where it makes sense.

Collaborate with regional sports event marketing to leverage the Event Vehicle program in the right way to excite and surprise consumers.

Understand the latest generational trends by being close to our consumers and talking to our networks in the different scenes.

Involve the local team in idea generation for the field and capitalize on their personal university lifestyle to identify technology/digitally/socially driven consumer trends early.

Create new and innovative ideas that bring the brand to life, tapping into local networks, scenes and opinion-leaders, and execute these ideas with the right balance between the 4 pillars of the marketing mix, based on the knowledge and ownership of your region and the global and national priorities.

Ensure digital and social media sit at the heart of every field marketing activity. Identify and selectively support cross-marketing opportunities (with sales, marketing and Red Bull Media House).

Act as a role model and display the Red Bull values with a consistent tone of voice that is motivating and inspiring.

Source, hire, train and manage FMSs who fit the brand, have a Red Bull attitude and perfectly fit the field scenes.

Coach FMSs in sourcing, hiring and training their Student Marketeers, approving every hire.

Set regional objectives and clear goals for FMSs to ensure accountability to their key deliverables and conduct on-going, mid-year and end of year performance reviews.

Provide on-going coaching and support to ensure FMSs achieve their deliverables. Regularly assess and identify development needs of the FMSs working closely with the Head of Field to help make it happen.

Implement and uphold a clean logistical system for warehousing and infrastructure to ensure having the right tools and management in place to support the local needs, succeeding in premium appearance.

Develop and manage the regional budget with the support of the head of field and regional marketing team.

Constantly identify cost saving opportunities and other efficiencies for the company in the region.

Manage field expenses and general administration.

Build smart and mutually beneficial partnerships by working with other brands, organizations and networks that bring added value such as expertise, networks, goods, budget or facilities.

Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.