Manage the organization’s lifecycle marketing strategy across email, SMS, and other owned channels, aligning fan journeys and communications with business priorities across ticket sales, retention, engagement, and revenue.

Develop audience segmentation and targeting strategies based on fan behavior, purchase history, engagement, interests, geography, lifecycle stage, and other relevant signals to ensure fans receive the most relevant message possible.

Manage campaign creation across copywriting, design briefs, and building within Salesforce Marketing Cloud (email platform) and Attentive (SMS platform).

Lead the email marketing program in Salesforce Marketing Cloud. Writing, designing and building the campaigns that maximize unique clicks, conversions, revenue, and downstream fan engagement rather than simply optimizing for opens or sends. Determine the audience, objective, offer, message, timing, cadence, CTA, and journey for each campaign.

Develop and optimize automated fan journeys including welcome, nurture, conversion, post-purchase, re-engagement, retention, and other lifecycle programs that move fans toward deeper engagement with the club.

Manage fan database growth strategy, identifying and executing new ways to increase the size and quality of the club’s opted-in audience.

Partner cross-functionally to ensure list-growth opportunities are built into the fan experience, including matchday signage, concourse activations, stadium touchpoints, digital experiences, and other opportunities to capture fan information and consent.

Establish testing and optimization roadmaps across subject lines, creative, offers, calls-to-action, send times, segmentation, cadence, and journey structure to continually improve engagement and conversion.

Analyze campaign and audience performance, going beyond surface-level metrics to understand unique clicks, conversion rates, revenue, purchase behavior, unsubscribe rates, list growth, and the incremental impact of lifecycle communications.

Build a clear measurement framework for lifecycle marketing, creating reporting that connects campaign engagement to ticket purchases and broader business outcomes.

Manage SMS strategy and execution as the club expands its use of Attentive, developing appropriate segmentation, messaging, cadence, and use cases across the fan lifecycle.

Build scalable lifecycle infrastructure, including campaign calendars, audience frameworks, journey maps, testing plans, reporting templates, and CRM playbooks that improve the team's ability to operate at scale.

Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.