Manage ongoing creator discovery across culture, sports, gaming, entertainment, music, lifestyle, and emerging communities, maintaining a strong and diverse pipeline of relevant talent.
Proactively identify and evaluate creators based on audience relevance, creative credibility, brand fit, cultural momentum, platform strength, and the specific needs of each project.
Own day-to-day relationships with creators and their teams, serving as a decisive, solutions-oriented primary point of contact from initial outreach through campaign completion.
Recommend the right creators and collaborators for each brief, balancing creative ambition, business objectives, regional needs, and long-term relationship potential.