Be the eyes, ears, and voice of the consumer, leveraging your understanding of regional insights, demographics, and psychographics to influence brand marketing strategies and execution

Create inclusive and culturally relevant Brand Marketing communications and experiences that authentically reflect and celebrate diverse communities within the region

Constantly identify emerging consumer trends and identify opportunities for Red Bull Marketing to activate consumers in new and exciting ways

Protect brand equity by ensuring all local brand efforts (Brand, Sports, Culture properties) are executed in line with national/global strategy and guidelines, providing feedback and coaching to local teams

Develop and execute innovative, insight-driven 360° local marketing occasions and consumer activation plans that drive product demand, increase awareness, and build brand equity, engagement, relevance, and consumption

Own creative asset development, brief writing, and approval processes for distinctive assets seen in-store, online, and in the field

Ensure consistency of strategy across each campaign element, building tools and resources that drive “best-in-class” execution

Drive Occasion strategies across work, socializing, study, fitness, and gaming by translating insights into integrated, cross-functional campaigns—ensuring consistent strategy, best-in-class execution, and sustained brand and consumption growth

Collaborate with regional Sports, Culture, and Media Network teams to optimize outcome of brand initiatives

Contribute to National Brand Marketing best practices by building clear KPIs, consistently tracking results and sharing learnings throughout campaign development & execution

Leading translating National campaigns into Regionally relevant strategies and execution plans

Support strategically identifying the most relevant local “big moments” to win in priority markets, and close gap vs key regional goals

Lead all regional product launches, building & developing cross-functional plans within the region

Ensure regional look & feel utilizes national marketing assets when possible while also following national/global creative guidelines

Leverage national programming to drive sales in regional retail accounts

Ensure national product strategy is translated properly at local events by aligning with Beverage Initiatives team on event product planograms and working with event managers to execute the plan properly

Identify local nuances that national Brand team needs to consider in the POS development process

Ensure POS strategy is being executed properly including: leading local market visits, sharing real-time feedback with distribution teams and delivering recaps with learnings and opportunities back to national Brand team. Working with On Premise marketing team to ensure that On Premise teams have the right creatives and tools to drive compelling messaging at the point of sale

Identify regional event barters that can be leveraged for Sales and Shopper Marketing

Provide Advertising Team local insights to guide the planning and execution of regional advertising plans

Consult on media plans and creative to ensure that media mix and creatives will resonate with local consumers

Develop clear creative briefs to ensure agencies deliver world class creative output

Ensure consistency of strategy across each campaign element, driving “best-in-class” execution

Develop appropriate and measurable marketing objectives for all campaigns

Closely manage Brand Marketing budgets within the region

Consistently monitor and share competitive marketing activations with National Brand team

Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.