Our LocationsSweden
Red Bull launched in the Swedish market in 1998, 11 years after the first can of Red Bull was sold in Austria in 1987. This created the launch of what was a whole new product category - Energy Drinks.
GLOBAL REACH
175You can find Red Bull in over 175 countries worldwide
PEOPLE
21,000Red Bull employs over 21,000 people around the globe
CANS
14 BillionIn 2025, Red Bull sold over 14 billion cans
Office SpotlightOur offices
Stockholm

Our national headquarters is located in Södermalm, one of Stockholm's most vibrant districts. Our modern office environment combines creativity and playfulness - intense (and obviously vital) table tennis matches are not uncommon.

Workplace

Our workplaces reflect the brand culture: creative spaces that stimulate collaboration and interaction; offices designed to promote focus and concentration; fully connected meeting rooms that enable seamless communication with our colleagues in the office, across Sweden and around the world; facilities that support our daily lives and communal areas where we come together to socialize and celebrate.

Red BullGiving Wings to People and Ideas

Showcasing our local heroes, events and projects

Local Projects

The World of Red Bull is filled with adventure, culture, sports, and innovation. Everything Red Bull does is localized, unique, and delivers on the mission to Give Wings to People and Ideas.

Who’s the nation’s most talented freestyle rapper? Battle your way to the top as the worlds biggest freestyle rap competition hits Swedish ground.

World’s longest and toughest. Red Bull Nordenskiöldsloppet is the ultimate challenge on a pair of skis. Almost anything can happen in the 220 km race above the Arctic Circle.

Sprint for your skis or your snowboard, throw yourself down the marked course and finish at the party of the year!

Run with thousands of people worldwide at the same time. 100% of your entry fee goes directly to research that will help to find a cure for spinal cord injury.

Red Bull Basement is a global call to action empowering students to develop bold new ideas and implement tech solutions that will make a meaningful impact on their campuses and possibly the world.

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