Our LocationsSouth Africa
Red Bull launched in the South African market in 1997, 10 years after the first can of Red Bull was sold in Austria in 1987. This created the launch of what was a whole new product category - Energy Drinks.
GLOBAL REACH
175You can find Red Bull in over 175 countries worldwide
PEOPLE
21,000Red Bull employs over 21,000 people around the globe
CANS
14 BillionIn 2025, Red Bull sold over 14 billion cans
Office SpotlightOur offices
Cape Town

Red Bull South Africa's national office is based in the V&A Waterfront in Cape Town - the oldest working harbor in the southern hemisphere and one of Africa’s most visited destinations. The famous Table Mountain is our backdrop, with extensive views over the ocean, city bowl and the peaks of the Hottentots-Holland Mountains.

Workplace

Our workplaces reflect the brand culture: creative spaces that stimulate collaboration and interaction; offices designed to promote focus and concentration; fully connected meeting rooms that enable seamless communication with our colleagues in the office, across South Africa and around the world; facilities that support our daily lives and communal areas where we come together to socialize and celebrate.

Red BullGiving Wings to People and Ideas

Showcasing our local heroes, events and projects

Local Projects

The World of Red Bull is filled with adventure, culture, sports, and innovation. Everything Red Bull does is localized, unique, and delivers on the mission to Give Wings to People and Ideas.

Run with thousands of people worldwide at the same time. 100% of your entry fee goes directly to research that will help to find a cure for spinal cord injury.

Red Bull Basement is a global call to action empowering students to develop bold new ideas and implement tech solutions that will make a meaningful impact on their campuses and possibly the world.

Follow Red Bull South Africa
More from Red Bull