Our LocationsNew Zealand
Red Bull launched in New Zealand in 1996, 9 years after the first can of Red Bull was sold in Austria in 1987. This created the launch of what was a whole new product category - Energy Drinks.
GLOBAL REACH
175You can find Red Bull in over 175 countries worldwide
PEOPLE
21,000Red Bull employs over 21,000 people around the globe
CANS
14 BillionIn 2025, Red Bull sold over 14 billion cans
Office SpotlightOur offices
Auckland

Our national headquarters is based in Ponsonby, one of Auckland's vibrant neighbourhoods; think "stylish boutiques meet independent bookshops and trendy cafes". Small galleries showcase Kiwi crafts and edgy modern art, while the foodie scene in the area pairs perfectly with Red Bull as it ranges from gourmet taco trucks and burger stands, in the market-like space of Ponsonby Central, to upscale gastropubs and seafood bistros.

Workplace

Our workplaces reflect the brand culture: creative spaces that stimulate collaboration and interaction; offices designed to promote focus and concentration; fully connected meeting rooms that enable seamless communication with our colleagues in the office, across NZ and around the world; facilities that support our daily lives and communal areas where we come together to socialize and celebrate.

Red BullGiving Wings to People and Ideas

Showcasing our local heroes, events and projects

Local Projects

The World of Red Bull is filled with adventure, culture, sports, and innovation. Everything Red Bull does is localized, unique, and delivers on the mission to Give Wings to People and Ideas.

Red Bull Ignite7 invites athletes from all sporting backgrounds to take part in an education and training program, which tests skills and athletic ability. Selected participants will be invited to play in an action-packed sevens tournament which sees the athletes competing for a place in the New Zealand Sevens Development Camp.

Run with thousands of people worldwide at the same time. 100% of your entry fee goes directly to research that will help to find a cure for spinal cord injury.

Red Bull Basement is a global call to action empowering students to develop bold new ideas and implement tech solutions that will make a meaningful impact on their campuses and possibly the world.

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