Our LocationsNetherlands
Red Bull launched in the Netherlands in 1995, 8 years after the first can of Red Bull was sold in Austria in 1987. This created the launch of what was a whole new product category - Energy Drinks.
GLOBAL REACH
175You can find Red Bull in over 175 countries worldwide
PEOPLE
21,000Red Bull employs over 21,000 people around the globe
CANS
14 BillionIn 2025, Red Bull sold over 14 billion cans
Office SpotlightOur offices
Amsterdam

Our national headquarters is located in the Houthavens in Amsterdam. Once one of the most important trading ports in the world, today the perfect breeding-ground for innovation, progress, culture, creativity and art.

Workplace

Our workplaces reflect the brand culture: creative spaces that stimulate collaboration and interaction; offices designed to promote focus and concentration; fully connected meeting rooms that enable seamless communication with our colleagues in the office, across the Netherlands and around the world; facilities that support our daily lives and communal areas where we come together to socialize, lunch and celebrate.

Red BullGiving Wings to People and Ideas

Showcasing our local heroes, events and projects

Local Projects

The World of Red Bull is filled with adventure, culture, sports, and innovation. Everything Red Bull does is localized, unique, and delivers on the mission to Give Wings to People and Ideas.

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