Our LocationsColombia
Red Bull launched in the Colombian market in 2003, 16 years after the first can of Red Bull was sold in Austria in 1987. This created the launch of what was a whole new product category - Energy Drinks.
GLOBAL REACH
175You can find Red Bull in over 175 countries worldwide
PEOPLE
21,000Red Bull employs over 21,000 people around the globe
CANS
14 BillionIn 2025, Red Bull sold over 14 billion cans
Office SpotlightOur offices
Bogotá

Red Bull Colombia's national headquarter is located near the Parque de la 93, one of Bogotá's lively business districts boasting great restaurants and cultural events.

Workplace

Our workplaces reflect the brand culture: creative spaces that stimulate collaboration and interaction; offices designed to promote focus and concentration; fully connected meeting rooms that enable seamless communication with our colleagues in the office, across Colombia and around the world; facilities that support our daily lives and communal areas where we come together to socialize and celebrate.

Red BullGiving Wings to People and Ideas

Showcasing our local heroes, events and projects

Local Projects

The World of Red Bull is filled with adventure, culture, sports, and innovation. Everything Red Bull does is localized, unique, and delivers on the mission to Give Wings to People and Ideas.

First uphill running race performed on the stairs of a rock located in one of the most traditional and colonial towns in Colombia: Guatapé. Red Bull Conquista del Peñol is a 1 versus 1 uphill running race in which both competitors ascend in two different paths with the same longitude.

Holding the World Guinness Record on the longest urban downhill race, Monserrate Cerro Abajo is a unique competition that takes place at one of Bogotá’s most iconic and important locations with a thousand-plus-ladder-step circuit.

Batalla de los Gallos is the biggest improv Rap battle in the Spanish-speaking world. This project give wings to people such as Valles-T, two-time national champion and the world’s third best MC after coming into the international Red Bull Batalla de los Gallos podium in 2018.

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