Our LocationsAustria
When Red Bull was founded in Austria in the mid 1980's, it marked the launch of not only a new product but also a unique marketing concept. The first can of Red Bull was sold in Austria in 1987 creating a whole new product category – Energy Drinks.
GLOBAL REACH
175You can find Red Bull in over 175 countries worldwide
PEOPLE
21,000Red Bull employs over 21,000 people around the globe
CANS
14 BillionIn 2025, Red Bull sold over 14 billion cans
Office SpotlightOur offices
Fuschl am See

Red Bull Austria is based near Salzburg in Fuschl am See, sharing an office with the global headquarters. The architectural office buildings, surrounded by crystal clear lakes and mountains, are a great spot for a lunchtime swim or training for the next Wings for Life World Run on the trails around the lake. Fuschl surroundings offer short hikes and tall peaks for the mountain go-ers and during winter, after work ski-touring is just a few minutes from the office. In addition to our Fuschl am See office, Red Bull Austria has Field Sales (Off- and On-Premise) and Student Marketeers working throughout the country to bring our local strategy to life.

Workplace

Our workplaces reflect the brand culture: indoor and outdoor spaces that stimulate collaboration and interaction; offices designed to promote focus and concentration; fully connected meeting rooms that enable seamless communication with our colleagues in the office, across Austria and around the world; facilities that support our daily lives (changing rooms, bike storage) as well as lunch spots, local hikes and lakeside areas where we come together to socialize and celebrate.

Red BullGiving Wings to People and Ideas

Showcasing our local heroes, events and projects

Local Projects

The World of Red Bull is filled with adventure, culture, sports, and innovation. Everything Red Bull does is localized, unique, and delivers on the mission to Give Wings to People and Ideas.

Red Bull Media House is an award-winning, globally distributed multi-platform media company on a mission to inspire with “beyond the ordinary” stories, both direct-to-consumer and through partnerships.

Austrias biggest private media company Servus Media connects creativity, journalism & digital innovation to deliver inspiring content across multiple platforms.

Terra Mater Factual Studios is an international film production company that produces and distributes a wide variety of programming for TV, cinema, and multimedia platforms. Terra Mater Studios also provides its own YouTube Channel #terramaters.

Benevento Publishing is a brand of Red Bull Media House and is looking for extraordinary stories around the world. The brand is home to six unique imprints: Benevento, Ecowin, Servus, Pantauro, Terra Mater and Bergwelten.

AlphaTauri is a stand-alone fashion brand that combines textile innovations, purposeful design and premium materials to add value to both body and mind.

Red Bull Hangar-7 at Salzburg Airport is a unique building which houses the historical Flying Bulls aircraft fleet and a collection of Formula 1 race cars. Red Bull Hangar-7 also offers space for art exhibitions.

A passion for flight, an eye for beauty, and a healthy dose of nostalgia, that’s what defines The Flying Bulls. This extraordinary fleet showcases some of the most iconic aircraft in aviation history.

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