Our LocationsAustralia
Red Bull launched in the Australian market in 1999, 12 years after the first can of Red Bull was sold in Austria in 1987. This created the launch of what was a whole new product category - Energy Drinks.
GLOBAL REACH
175You can find Red Bull in over 175 countries worldwide
PEOPLE
21,000Red Bull employs over 21,000 people around the globe
CANS
14 BillionIn 2025, Red Bull sold over 14 billion cans
Office SpotlightOur offices
Sydney

Red Bull Australia’s national headquarter is based in Alexandria, one of Sydney’s most recently re-invigorated suburbs - think “cafes & warehouses”.

Red Bull Australia has four state offices in Brisbane, Melbourne, Adelaide and Perth which are home to our Field Sales (Off & On Premise) and Field Marketing teams.

Workplace

Our workplaces reflect our brand's culture: creative spaces that stimulate collaboration and interaction; offices designed to promote focus and concentration; fully connected meeting rooms that enable seamless communication with our colleagues across Australia and around the world; facilities that support our daily lives (changing rooms, bike storage); and communal areas where we come together to socialise and celebrate.

Red BullGiving Wings to People and Ideas

Showcasing our local heroes, events and projects

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