Develop and own Red Bull South Africa's strategy for Specialty Retail, establishing a clear vision and growth roadmap across Value, DIY and other relevant non-traditional retail environments.
Map and segment the total Specialty Retail universe, identifying customer groups, banners, store formats and geographic opportunities with the greatest commercial potential.
Prioritise customers and opportunities according to potential volume, revenue, distribution, scalability and strategic fit.
Translate the channel strategy into annual plans with clear objectives for customer acquisition, distribution, portfolio, route to market and store-level execution.
Identify emerging retail formats, changing shopper behaviour and new consumption occasions that could create incremental growth for Red Bull.