When Red Bull was founded in Austria in the mid 1980s, it marked the launch of not only a new product but also a unique marketing concept. The first can of Red Bull was sold in Austria in 1987, creating a whole new product category – Energy Drinks.
Today, Red Bull operates in over 175 countries, selling over 11.5 billion cans annually and growing! Above all, our people remain the essential ingredient in bringing the Red Bull brand to life. In Austria more than 2,000 individuals, representing over 60 different nationalities, work together to grow the brand and deliver great products and experiences by Giving Wiiings to People and Ideas.
PURPOSE OF THE JOB:
The National Key Account Manager is a senior leadership role responsible for developing, implementing, and tracking Red Bull’s sales strategy for major national Off-Premise Customers. This position involves achieving sales, volume, and profitability targets while building and maintaining strong relationships with key accounts. The role requires a hands-on leader and team player who can set clear expectations and objectives, devise a medium-term vision based on customer insights, trends, and opportunities, and take calculated risks to identify and exploit business opportunities. Additionally, the manager must share best practices with colleagues and customers to gain a competitive advantage.
All the responsibilities we'll trust you with:
Lead & manage the implementation of Red Bull’s commercial strategy at all key customers
Develop short & mid-term customer strategies in line with the overall national sales policy
Implement national price strategies & establish the customer pricing accordingly
Analyse available data sources (e.g. Nielsen, scanner & customer data) & derive customer’s growth opportunities
Continuously plan sales forecast & prepare trade spend budget to hit profitability targets
Develop annual business & effective promotion plans
Prepare yearly negotiations (incl. different scenarios) with focus on Red Bull’s sales drivers and Red Bull’s customer spend strategy
Produce excellent conceptual selling decks & establish Red Bull as the category leader
Conduct & lead yearly negotiation process at key customers
Agree with customer on Red Bull’s Perfect Store concept
Continuously track & adjust volume & profitability targets by using existing sales reports
Prepare & discuss success of executed plans (e.g. promotions) with customer & show Red Bull’s contribution to customer’s business
Use the Perfect Store Audit to manage the execution in store effectively
Continually search to understand customer needs better & respond with programmes (in line with the brand equity) that are mutually beneficial
Develop effective partnerships for Red Bull to be regarded as key supplier & engine for profitable growth
Strive for Category Captaincy with key strategic retailers within the energy category
Build strong intercompany networks & establish a close cross-functional relationship with Trade Marketing. Jointly develop winning customer category strategies & conceptual sells
Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.
Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.
Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!
Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.
During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.
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All legitimate Red Bull job opportunities are published on jobs.redbull.com. If you receive a suspicious email or message, we recommend not responding and checking our
