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The Original Red Bull
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SalesFull-timeTemporary
Key Account Manager - (12 Month Contract)
Montreal, Canada

The Key Account Manager (KAM) main priorities are selling and executing Red Bull strategy and initiatives to local key account chains (KA). Influencing execution of regional programs via local Decision Makers (DMs) Key responsibilities include: owning local key account budgets, market share and sales volume; developing productive business relationships with assigned key accounts; and developing solutions that resonate with customer needs while achieving Red Bull goals.

ResponsibilitiesAreas that play to your strengths

All the responsibilities we'll trust you with:

Travel 20-30
#MANAGEMENT AND DEVELOPMENT OF LOCAL KEY ACCOUNTS:
  • Expand Red Bull reach and improve in-store execution towards Red Bull Perfect Store Standards

  • Executes distribution on priority packages in-line with HQ recommendations.

  • Ensures all assigned key account’s schematics reflect Red Bull standards.

  • Aggressively sells Red Bull’s strategic vision by utilizing best practices and available tools

  • Customizes presentations to better appeal to customer’s needs

  • Develops annual promotion schedule in accordance with national goals

  • Creatively sells Red Bull standards and 4P strategy in a way that resonates with the customer’s needs

  • Ensures all promotions are accompanied by effective POS and incremental displays

  • Customizes sales pitch to achieve account goals while driving effective, permanent displays

  • Evaluates ROI prior to recommending specific POS or customized solutions

  • Determine GAP within Regional key accounts and built plans to address them.

#MANAGEMENT AND DEVELOPMENT OF LOCAL KEY ACCOUNTS:
  • Actively develops relationships with key decision makers via business reviews, communication, etc.

  • Drives execution of account programs through local Decision Makers (DMs)

  • Consistently pursues incremental opportunities over-and-above programs

  • Maintains key point of local knowledge regarding accounts

  • Routinely engages in opportunities to build relationships and ‘wire’ key accounts beyond buyer level

BUDGETS AND ANNUAL PLANNING
  • Constructs annual Customer Marketing Agreements and manages associated funds for all designated key accounts on a weekly and monthly basis

BUSINESS ANALYSIS
  • Works with Category Analyst to evaluate ROI in regards to ‘pay-for-space’ agreements and communicates key learnings to National Accounts Director.

  • Drives post-promotion analysis to evaluate promotional effectiveness

BUSINESS ANALYSIS
  • Works with Category Analyst to evaluate ROI in regards to ‘pay-for-space’ agreements and communicates key learnings to National Accounts Director.

  • Drives post-promotion analysis to evaluate promotional effectiveness

BUSINESS REVIEWS
  • Conducts quarterly business reviews

  • Proactively shares examples of Red Bull marketing activities to demonstrate key points of difference to competition

  • Provides Energy Insights that drive change in promotion, price, or display practices

COMMUNICATION WITH FIELD TEAMS
  • Uses appropriate communication processes to keep Field Teams informed of Key Account programs and initiatives

  • Routinely visits Field Teams to ensure personal contact and open lines of communication

COMMUNICATION WITH FIELD TEAMS
  • Uses appropriate communication processes to keep Field Teams informed of Key Account programs and initiatives

  • Routinely visits Field Teams to ensure personal contact and open lines of communication

Experience
Your areas of knowledge and expertiseThis matter most for this role:
  • Minimum 3 years Sales experience (or equivalent category management experience) with a strong track record of  
  • success, preferably in beverage, CPG (Consumer Packaged Goods), or FMCG (Fast Moving Consumer Goods)  
  • industries or within a Direct Store Delivery DSD) operation 
  • Strong analytical skills and experience using internal and external data sources (i.e. Nielsen, IRI) 
  • Excellent communication and active listening skills 
  • Creative, solution-oriented mindset  
  • In-depth knowledge of FMCG industry  
  • Self-motivated and able to work independently 
  • Must be proficient in Microsoft Excel and PowerPoint 
  • Previous experience with SAP preferred  
  • Knowledge of regional major accounts operation, an asset 
  •  
  • <strong>EDUCATION REQUIRED&#xa0;</strong>
  • Bachelor’s&#xa0;Degree&#xa0;Preferred&#xa0;
  • <strong>LANGUAGE REQUIREMENTS&#xa0;</strong>
  • Bilingual&#xa0;-&#xa0;English&#xa0;and&#xa0;French&#xa0;
  • <strong>TRAVEL</strong>
  • 20-30%&#xa0;&#xa0;
JOIN THE TEAMGot what it takes?In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
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Red Bull Canada is an equal opportunities employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We welcome applications from all members of society irrespective of age, sex, disability, sexual orientation, race, religion.
LocationWhere you'll be based

Red Bull Canada operates from offices in Toronto, Vancouver, and Montreal. Across these locations, dynamic and creative teams work together to grow the brand and Give Wings to People and Ideas. The offices provide inspiring spaces for collaboration, connection, and focus, while teams bring the Red Bull brand to life through local initiatives, consumer experiences, partnerships, and events across the country.

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RELATED OPPORTUNITIESLooking for something else?
What drives usChasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create

Meaning

Find your meaning, play to your strengths and create work, tools and experiences that make a meaningful difference.

Freedom & Responsibility

Take real responsibility for yourself and your work, with the freedom to think big, choose your approach and make meaningful things happen.

Mastery

Love life, love work and challenge yourself to turn your talents into strengths, sharpen your skills and keep raising the bar.

Red Bull CompanyGiving wiiings to people & ideas since 1987
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Jobs FAQ
How can I get a job at Red Bull?

Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.

How does the application process work?

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Can I use Artificial Intelligence (AI) in the recruitment process?

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!

How long does it take to hear back from Red Bull?

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

What can I expect in a job interview?

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.

From the world of Red Bull
Key Account Manager - (12 Month Contract)
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