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Fashion and FanWearFull-time
Junior Digital Marketing Specialist
Elsbethen, Austria
Red Bull Energy Wear

Are you ready to join the Red Bull Shop Marketing Team and help drive fanwear sales? Then this is for you!

You’ll support campaigns across social media and email, helping to increase engagement, brand awareness, and sales for Red Bull sports teams and events. This hands-on junior role offers real responsibility and room to grow. You’ll contribute ideas, manage content calendars, brief creatives, and analyze performance data while gradually taking ownership of campaigns and productions.

ResponsibilitiesAreas that play to your strengths

All the responsibilities we'll trust you with:

EMAIL MARKETING

In this role, you'll support the planning, development, and scheduling of email campaigns in Bloomreach, helping deliver product launches, sports moments, and brand activations. The position will also involve assisting with audience segmentation and targeting to enhance campaign relevance and engagement. You'll help maintain and develop the email marketing calendar, coordinate newsletter content with internal project owners, and support the setup and optimization of automated CRM and email workflows. Monitoring campaign performance and contributing insights to improve future campaigns will also form part of your responsibilities.

SOCIAL MEDIA

You'll support the planning, scheduling, and publishing of content through Sprinklr across Red Bull Shop and project-specific channels, including Instagram, TikTok, Facebook, and other relevant platforms. The role will also include assisting with campaign activations related to product launches, team moments, and events. Staying up to date with platform trends, algorithm changes, and emerging best practices will be essential. In addition, you'll track and report on performance metrics across channels while identifying opportunities to increase reach, engagement, and conversion.

CONTENT IDEATION AND PRODUCTION

As part of the role, you'll contribute social-first content ideas for product launches, events, and sports moments, while supporting the development of content briefs for internal creative and post-production teams. Collaboration with external creatives will be key to bringing campaign concepts to life and ensuring that all content meets brand guidelines and platform best practices. You'll take an active role in social content productions, helping coordinate internal stakeholders, external creatives, and post-production teams to deliver high-performing content. When required, you'll represent the Red Bull Shop team on-site at content productions and events.

Experience
Your areas of knowledge and expertiseThis matter most for this role:
  • Degree in Marketing, Communications, Business, or a related field.
  • Fluent in English (written and spoken).
  • Interest in digital marketing, CRM, social media, and sports and fan culture.
  • Solid understanding of the social media landscape and its content formats.
  • Creative eye for engaging content, with the ability to support the development of clear and strong briefs.  
  • Organised, detail-oriented, and comfortable managing multiple projects at once.
  • Analytical mindset – you're curious about what the numbers mean and how campaign performance can be improved.
JOIN THE TEAMGot what it takes?In your application we want to see your personal style - what makes you tick and why you think your next opportunity is here with us.
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Due to legal reasons, we are obliged to disclose the minimum salary according to the collective agreement for this position, which is €2.334 gross per month. However, our attractive compensation package is based on market-oriented salaries and is therefore significantly above the stated minimum salary. As an employer, we value diversity and support people in developing their potential and strengths, realizing their ideas and seizing opportunities. We believe passionately that employing a diverse workforce is central to our success. We welcome applications from all members of society irrespective of age, skin colour, religion, gender, sexual orientation or origin.
LocationWhere you'll be based

Red Bull Austria operates out of our office in Fuschl am See. Set on the shores of the crystal clear Fuschlsee and surrounded by mountains, the campus combines distinctive architecture with inspiring spaces for creativity, collaboration, and innovation.

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RELATED OPPORTUNITIESLooking for something else?
What drives usChasing our potential

Since the early days of Red Bull, an entrepreneurial mindset has always guided our approach to work and the environment we create

Meaning

Find your meaning, play to your strengths and create work, tools and experiences that make a meaningful difference.

Freedom & Responsibility

Take real responsibility for yourself and your work, with the freedom to think big, choose your approach and make meaningful things happen.

Mastery

Love life, love work and challenge yourself to turn your talents into strengths, sharpen your skills and keep raising the bar.

Red Bull CompanyGiving wiiings to people & ideas since 1987
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Got questions?
Jobs FAQ
How can I get a job at Red Bull?

Red Bull stands for individuality, authenticity and creativity. This is also what we expect from our employees. If you'd like to become part of Red Bull, bring your true and unique self to the application process.

How does the application process work?

Finding the right person for a role requires a thorough selection process. We may require a personality assessment, a video and/or in-person interview, an assignment or even a job simulation. The hiring team will share details of the process in advance.

Can I use Artificial Intelligence (AI) in the recruitment process?

Throughout your recruitment journey, you’ll come across moments where using AI could be an option. We encourage you to approach this with the same freedom & responsibility we offer our employees. Our recruitment process is all about getting to know you as an individual - what makes you unique, your strengths, your passions. You might use AI to polish your resume or prepare for interviews but remember nothing beats real human connection. When it comes to Red Bull Wingfinder or a video assessment, we want to see and hear your personality and feel the energy you bring. Likewise, think of a Case Study as more than just a task. It’s your chance to show us what you can really do, experience the role, and assess if it’s the right fit for you. By relying on AI, you risk missing the chance to truly stand out!

How long does it take to hear back from Red Bull?

Once you submit your application, you will receive an acknowledgement email. Afterwards you can expect to hear from us within two weeks.

What can I expect in a job interview?

During the interview process you will have the chance to gauge your talents and show your drive and motivation. The hiring team will ask you about your experiences, skills and strengths that are most relevant to the job in order to get a good picture of your profile and your unique selling points.

From the world of Red Bull
Junior Digital Marketing Specialist
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